Tiziana Terenzi Per­fume

The Alchemy of Beauty

Upscale Living Magazine - - Content - | By Natalie King

The Alchemy of Beauty

Abreeze car­ries the fra­grance of roses and le­mon trees over the an­cient Ital­ian stone wall be­fore you en­ter the gar­den. The fleet­ing blooms of flow­ers are in har­mony with the per­ma­nence of an­cient stone, and it is here in the Ital­ian coun­try­side, where one fam­ily has been taken with beauty and cre­ation for cen­turies. Fully im­mersed in fra­grance and the arts since child­hood, Paolo Terenzi is a re­nais­sance man ded­i­cated to the pur­suit of beauty, love of fam­ily and the art of fra­grance.

Paolo is a third-gen­er­a­tion per­fumer whose roots trace back to the fam­ily’s pro­duc­tion of paschal church vo­tives in the mid-20th cen­tury. To­gether Paolo and his sis­ter Tiziana launched Tiziana Terenzi in 2012. The jewel-like bottles, de­signed by Tiziana, en­case per­fume that is ex­quis­ite in its unique­ness.

The first time that I met with Paolo, he showed me a box hold­ing vials of essence that have taken decades to col­lect on his trav­els in­clud­ing White Oud, Ch­est­nut Wood, Am­ber, Vanilla and Cypriol. Ex­pe­ri­enc­ing fra­grance along­side Paolo notes that are first un­no­ticed are brought for­ward and the in­di­vid­ual el­e­ments are dis­cussed with such pas­sion, you can see why his life and work are so in­ter­twined. From food, fash­ion, mu­sic, to the el­e­ments of the earth, he sees a vi­tal con­nec­tion and po­etry that run through all things of beauty that make up life.

He is friends with agri­cul­tur­al­ists all over the world and much like the pro­duc­tion of wine, he will wait for sea­sons un­til he finds cer­tain notes of an essence, laven­der for ex­am­ple, that has the ex­act alchemy that he has in mind.

El­e­ments like rain, soil com­po­si­tion and ocean air have ef­fects on the flow­ers and trees, and he will search for years to find the ex­act scent that he is look­ing for. This is the an­tithe­sis of the mass-pro­duc­tion fra­grance house men­tal­ity.

He re­calls mem­o­ries spent at the fam­ily home in the Ital­ian coun­try­side with Tiziana, where the fra­grance line is made to this day. In one memory, it’s a night spent out­side in the gar­dens where a roar­ing fire dis­tills flow­ers, and ori­en­tat­ing him­self by the stars, Paolo’s grand­fa­ther pointed out the con­stel­la­tion Orion and its myth­i­cal belt. This memory be­came the in­spi­ra­tion for Orion in the LUNA col­lec­tion and is a cre­ation of el­e­ments like Berg­amot,

Red Cur­rant, Jas­mine and In­cense which re­calls an ethe­real, ma­jes­tic fra­grance with earthy un­der­tones. He keeps a note­book on him at all times so that memory and dis­cov­ery can be recorded as he dis­cov­ers notes to com­bine, essences to ex­plore and the muse be­hind the scent that he cre­ates. He is a re­minder to slow down and en­joy the beauty and won­der around us.

We talked about per­fume, en­ter­tain­ing and fam­ily his­tory:

WHERE IS A FA­VORITE LO­CA­TION THAT YOU SOURCE FROM? CAN YOU TELL A STORY OF THE LENGTHS THAT YOU’VE GONE FOR A PAR­TIC­U­LAR SCENT?

My fa­vorite in­gre­di­ent is na­ture and I put it in all my creations! There is no dis­tance I wouldn’t over­come if it was worth dis­cov­er­ing a new pre­cious in­gre­di­ent to en­rich our creations fur­ther.

I am used to trav­el­ing with the scope of find­ing the best farm­ers in the world and per­son­ally ver­ify all the ex­trac­tion de­tails: I went to Laos for the best Oud, to Kazan­lak for Bulgarian Rose and up to the In­dian Ocean for Am­ber Grey. These ex­pe­ri­ences drove me to write notes about what I was ex­pe­ri­enc­ing as if my hands, eyes, and arms did not have enough room to store all the won­der­ful events. As a child I al­ways linked the ol­fac­tory sense to my mem­o­ries, try­ing not to use words but smells to tell the story of an emo­tion, a place or a meet­ing. Now that I have trav­eled all over the world, my li­brary con­tains thou­sands of ol­fac­tory creations and mem­o­ries, un­for­get­table mo­ments of an ex­tra­or­di­nary life and a jour­ney that is not yet fin­ished.

It is a fam­ily pas­sion: our grand­fa­ther Guglielmo was a per­fumer and col­lec­tor! Dur­ing his long life, he col­lected sev­eral pre­cious oils and per­fumes all around the world and nowa­days these unique com­po­si­tions are in my li­brary. One of the big­gest col­lec­tions of Oud, some of which have mac­er­ated with orig­i­nal nat­u­ral Musk for more than 45 years. Some­thing so unique that has no price!

THE PACK­AG­ING OF TIZIANA TERENZI IS SO BEAU­TI­FULLY MADE. YOUR SIS­TER IS THE CRE­ATOR OF THESE VES­SELS AND PACK­AG­ING. DOES SHE WORK OFF THE IN­SPI­RA­TION FROM THE SCENT TO DE­SIGN OR DO YOU BOTH WORK TO­GETHER WITH A CON­CEPT FROM THE START?

I am very close to Tiziana. We have shared ev­ery­thing since we were kids and we have al­ways faced our life to­gether, in good and bad times. The bond be­tween brother and sis­ter is the spe­cial touch that lies be­hind all our creations, like the mag­i­cal in­gre­di­ent in all our prod­ucts that makes them such unique works.

In our creations ev­ery de­tail is im­por­tant, and noth­ing is left to chance! Not only the bot­tle or the box is sig­nif­i­cant yet ev­ery sin­gle com­po­nent, but even the im­per­cep­ti­ble ones like the pump mech­a­nism are also se­lected with the great­est at­ten­tion and ded­i­ca­tion since an art­work does not ac­cept com­pro­mises.

Tiziana and I share ev­ery­thing. It is hard to tell where one word ends and a new one starts.

She deals with the cre­ative part and the de­sign of the Brand how­ever in ev­ery in­stance we share and par­tic­i­pate to­gether in the cre­ative pro­cess, both in the fra­grance and in the bot­tle.

Ev­ery de­tail is ex­am­ined and treated with the great­est at­ten­tion and pas­sion since our creations are en­tirely ded­i­cated to the memory of our fa­ther Evelino who passed away more than 10 years ago.

The Ital­ian note ’X TE’ that you find in ev­ery box means “For You” as if it was a pre­cious gift. For us is for Terenzi Evelino, the man thanks to whom we have be­come adults!

DO YOU CON­SIDER YOUR GRAND­FA­THER AN IN­FLU­ENCE OF WHAT YOU ARE CRE­AT­ING NOW? CAN YOU TELL ME THE STORY OF WHEN HE HAD YOU SMELL THE LEMONS ON YOUR PROP­ERTY BLINDFOLDE­D, AND HOW THIS HAS SHAPED YOUR UN­DER­STAND­ING OF THE COM­PLEX­I­TIES OF FRA­GRANCE?

Grand­fa­ther Guglielmo had al­ways loved per­fumes, es­pe­cially colognes; he cre­ated his own per­sonal col­lec­tion of them, us­ing nat­u­ral essences from his beloved land. His love of mu­sic and syn­co­pated rhythm al­ways seeped into his creations like an author’s sig­na­ture.

He is the one who taught me all about per­fumes. He was my Teacher. To­gether with him as a child, I walked through the woods, sur­rounded by the won­der­ful and un­spoiled na­ture of our beau­ti­ful coun­try. Be­ing a Per­fumer, he taught me to rec­og­nize all the smells

of na­ture and to com­pose my own ol­fac­tory tunes. He would pick flow­ers and, with my eyes closed, I would play at guess­ing the species. He would break a sprig of wood and I had to rec­og­nize the plant. I al­ways bring the scent of na­ture with me as my univer­sal sen­ti­men­tal dic­tio­nary with which I write my ol­fac­tory po­ems. He’ll al­ways be my Men­tor and he is still the un­sur­passed Mas­ter for me.

I’M VERY DRAWN TO THE IDEA OF EN­TER­TAIN­ING MORE AT HOME. THIS IS A PROSPECT THAT PEO­PLE FIND DAUNT­ING, BUT EURO­PEANS SEEM TO DO WITH SUCH EASE. CAN­DLES AND HOME FRA­GRANCE ARE A

PART OF THE AM­BIANCE THAT IS SO TRANS­FOR­MA­TIVE, EVEN IN THE SMALLEST OF DIN­ING SPA­CES. WHAT OTHER EL­E­MENTS ARE QUIN­TES­SEN­TIAL OF THE EU­RO­PEAN HOS­PI­TAL­ITY THAT YOU LIKE TO LIVE WITH ON A DAILY BA­SIS AND ALSO FOR DIN­NER OR COCK­TAIL PAR­TIES?

Hos­pi­tal­ity in my re­gion has a very strong value; it is a fun­da­men­tal com­po­nent of life.

Hav­ing guests is a bless­ing and we adore invit­ing friends over at home; en­joy­ing the plea­sure of tasty food cooked with pas­sion for hours, while we share sto­ries or opin­ions about the last book we have read, or ex­hi­bi­tion we have vis­ited. Com­muning life with guests helps you grow and en­riches your soul, be­cause it is a great source of stim­u­la­tion for cre­ativ­ity and in­spi­ra­tion. I adore hav­ing good food in my house, such as ar­ti­sanal cheese and or­ganic wines lo­cally sourced from neigh­bor­ing farms.

When I host a din­ner I al­ways cre­ate a mag­i­cal am­biance by us­ing can­dle­light only; there are hun­dreds of can­dles warm­ing the at­mos­phere of my houses as I do not use any ar­ti­fi­cial light for these in­ti­mate gath­er­ings. I also be­lieve that a stocked bar is es­sen­tial to cre­ate a true sense of hos­pi­tal­ity; as a mat­ter of fact, I am truly pas­sion­ate about whisky and I have my own pre­cious col­lec­tion with very rare bottles in my own bar at home. Wine is an­other key el­e­ment: I love it and all the hard work be­hind a bot­tle.

A fi­nal touch would be some good mu­sic to ac­com­pany the sto­ry­telling of our lives. How­ever, what I con­sider the true mean­ing of be­ing rich is the plea­sure of shar­ing these pre­cious bottles and nec­tars with clos­est friends and peo­ple we love the most. This is the deep­est essence of life and it is all en­closed in the var­i­ous ex­pres­sions of love.

COULD YOU SHARE A FA­VORITE FAM­ILY MEAL?

I’d love to share the most typ­i­cal dish from our beloved re­gion Emilia Ro­magna: the fa­mous Piad­ina. This old, tra­di­tional type of bread used to be the food of the poor, but with time pass­ing by, it be­came a tra­di­tional dish loved by many.

The tra­di­tional piad­ina is cooked in a teggia, a rounded ter­ra­cotta like pan heated over coals, but nowa­days most peo­ple make it on spe­cial elec­tric stoves. Piad­ina can be stuffed with veg­eta­bles, cheeses, meats. Prob­a­bly the most fa­mous fill­ing is with Parma Ham, Stracchino cheese or Squacquero­ne cheese (soft and slightly acidic white fresh cheese). There are many dif­fer­ent vari­a­tions, it can even be­come a dessert, with Nutella and ba­nanas for ex­am­ple, or be turned into a veg­e­tar­ian dish by re­plac­ing the tra­di­tional lard with olive oil or soymilk.

IF YOU COULD CHOOSE ONE CAN­DLE AND ONE FRA­GRANCE FOR READ­ERS TO EX­PE­RI­ENCE, WHAT ARE YOUR TWO FA­VORITES?

My fa­vorite scent is that which I have yet to make and has yet to be cre­ated be­cause this won­der­ful jour­ney through emo­tions and ex­pe­ri­ences around the fire of life will never end.

“Lis­ten­ing” to per­fume takes time and pa­tience. Scents, like a sym­phonic melody, evolve over time and a quick sniff is not enough to fully un­der­stand its ex­plo­sion of per­fume. I sug­gest you take your time when choos­ing a fra­grance for your­self or a loved one. The scent ac­com­pa­nies you through­out the day and tells us about you, ex­pos­ing your mood and char­ac­ter to those around you. It is an in­ti­mate part of our Be­ing and it should be handled with care. The per­fume is the brother of the breath and tames the heart of men, said the poet, and that is what I most firmly be­lieve.

There­fore, I al­ways rec­om­mend that you dwell a while on the heart notes of the essence be­cause they are the true song of the per­fume. They rep­re­sent what oth­ers per­ceive of us. In fact, the light and pan­der­ing top notes flee quickly in less than a few min­utes, giv­ing way al­most im­me­di­ately to the per­sis­tence and strength of the heart sup­ported by the base of the per­fume. As in love, so too does a scent need a beau­ti­ful heart and we must try to find this to un­der­stand the mes­sage and the melody of the essence.

A per­fume is a good weapon of our soul and we must choose it with ut­most care. When I cre­ate cus­tom­ized and tai­lored per­fumes for my VIP cus­tomers, be­fore work­ing among the alem­bics and po­tions in my lab­o­ra­tory, I spend a lot of time chat­ting with them to un­der­stand the essence of their be­ing. Only then can I trans­late their per­son­al­ity into a scent that will for­ever be their in­deli­ble sig­na­ture writ­ten in the wake of the breeze.

My most sin­cere gen­eral ad­vice is to fol­low your nose and lis­ten to your Soul… they will guide you to the right de­ci­sion. I con­sider all our creations as chil­dren and I do love them all equally; it is tough hav­ing to choose which one is the fa­vorite among them. What I can con­fi­dently say is that ar­tis­ti­cally I feel a strong bond with the fra­grance Ec­stasy, be­cause it em­bod­ies the style of cre­ative ten­sion, al­tered by dis­so­nances and cos­mic ten­sions that have been ac­knowl­edged by ex­pert crit­ics. I adore the fra­grance, while the can­dle ac­com­pa­nies my nights spent at home de­light­ing in my mo­ments of re­flec­tion with the sound of its flame and scent of its ine­bri­at­ing fra­grance.

DO YOU THINK THAT THE SCENT OF FLOW­ERS AND OF YOUR CAN­DLES HAVE THE ABIL­ITY TO CHANGE ONE’S MOOD? I’M STUDY­ING BOTANY CUR­RENTLY AND I’M SO IN­TER­ESTED IN THE ALCHEMY AND HEAL­ING AS­PECTS OF PLANTS.

It is sci­en­tif­i­cally proven that per­fumes have the power of in­flu­enc­ing our brain’s lim­bic sys­tem, and by do­ing so it af­fects our mood and in­creases our at­ten­tion as it hap­pens for in­stance with cit­rus fra­grances such as le­mon or berg­amot, or rather help us re­lax and meditate. I al­ways have lit can­dles in my house, in my of­fice, and in my lab­o­ra­tory: I let my­self be in­spired by the flames and their evo­lu­tions; liv­ing on can­dle­light makes the world a bet­ter place and fra­grances be­come the ol­fac­tory de­sign of the space we are sur­rounded by.

I per­son­ally call it “Air De­sign” and I love bring­ing it to life in dif­fer­ent ways. Dur­ing my ca­reer as a per­fumer, I have de­signed many celebri­ties’ houses as well as pres­ti­gious Ho­tels.

HOW DO YOU UN­WIND EACH NIGHT?

I rec­og­nize I am a priv­i­leged and lucky per­son be­cause in life I al­ways fought to reach my hap­pi­ness and to make my dreams as a man and artist come true. Life is my cure against de­pres­sion, and I don’t need any­thing else to be grate­ful!

I am full of cu­rios­ity and ea­ger to dis­cover what is un­known to me, hence I don’t need any­thing else to hang on to rather than life it­self, liv­ing and feel­ing the mo­ment.

I love liv­ing in­ten­sively ev­ery sec­ond I am gifted with with­out wast­ing any pre­cious time, tak­ing full plea­sure from ev­ery sin­gle bit I am of­fered as if it was the last one and en­joy­ing the in­tense taste that only life has.

When I leave work, I re­turn home to spend qual­ity time with my beloved fam­ily and un­wind in shar­ing sim­ple but pre­cious mo­ments with them. I of­ten play my gui­tar as I used to do when I was a jazz gui­tarist, or rather lis­ten to some of my fa­vorite sounds which have also been source of in­spi­ra­tion in so many mo­ments of my life: from Wes Mont­gomery to Joe Pass,

from Miles Davis to Dizzy Gille­spie with whom I have had the ut­most honor to play live the year be­fore he passed away.

How­ever, my one and only mu­si­cal men­tor for his ge­nius and artis­tic reck­less­ness is Chet Baker; his mu­sic has been the sound­track of my love story with the woman who be­came my wife and mother of my chil­dren. It is of­ten while I lis­ten to his mu­sic, in the peace­ful at­mos­phere of my home that I write in my diary; tak­ing notes of cre­ation I have in mind and want to bring to life like a new child for my col­lec­tions.

And since we are talk­ing about means to un­wind; there is one pas­sion that blows in my soul like no other: sail­ing. Whether alone in win­ter time or with my beloved fam­ily dur­ing warm sum­mer days, sail­ing on my boat is my ul­ti­mate res­o­lu­tion. I am the cap­tain of a beau­ti­ful boat and I sailed across all the seas of the world: from the In­dian Ocean to the Pa­cific, from the At­lantic to the Car­ib­bean while my fa­vorite of all has al­ways been the Mediter­ranean, rich in his­tory and an­cient beauty. What truly makes me happy and gives me en­ergy is set­ting sail from the har­bor of my small town over­look­ing the Adri­atic Sea, aim­ing at far dis­tances while sail­ing for nights and days, miles and miles away cross­ing the Mediter­ranean.

Each jour­ney is a source of in­spi­ra­tion to re­con­nect with na­ture and healthy life rhythms; be­cause the sea is the great­est mas­ter who knows how to teach the true value of be­ing in this world.

WHAT IS A FA­VORITE OB­JECT OR FUR­NI­TURE PIECE IN YOUR HOME OR DE­SIGN STU­DIO?

I am in awe of beauty, and I love the har­mony that bonds shapes. I adore ob­jects that prove con­sis­tency in their com­po­nents and that have a deep con­nec­tion with nat­u­ral el­e­ments such as leather and wood. I love sculp­tures carved from pre­cious woods and root ta­bles that fil­ter the deep bond with na­ture.

How­ever, my fa­vorite piece of fur­ni­ture in my home is the chim­ney; I never turn it off be­cause it is a key el­e­ment for the at­mos­phere we like to keep. We use it for cook­ing or sim­ply to warm us up dur­ing cold win­ter nights. I could spend hours star­ing at the fire crack­les and breath­ing the unique scent of burn­ing wood. This is the rea­son be­hind the name “Camino” for some of our can­dles in the Tiziana Terenzi Col­lec­tion; be­cause they are real bon­fires that can trans­port the magic of burn­ing flames any­where.

FOR THOSE UN­ABLE TO EX­PE­RI­ENCE THE BEAUTY OF WHERE YOU CRE­ATE TIZIANA TERENZI CAN YOU DE­SCRIBE THE SET­TING AND HOW THIS MAY IN­FLU­ENCE YOUR WORK?

Re­spect­ing man and the en­vi­ron­ment are the first steps towards real­iz­ing a “great” prod­uct. In fact, we can­not pro­duce “well-be­ing” with­out be­ing aware of what sur­rounds us; the en­vi­ron­ment, the work­place, safety, and wel­fare. Our Can­dle Palace is built on strong emo­tional pil­lars: our fam­ily his­tory, our soul driv­ers, our pas­sions and dreams and most of all, the mem­o­ries of our beloved fa­ther Evelino and Grand­fa­ther Guglielmo.

Our work­ing spa­ces are a blend of colors and scents that give life to wide spa­ces where cre­ativ­ity is mo­ti­vated, and pro­fes­sion­al­ism fil­ters in ev­ery cor­ner. Our Com­pany phi­los­o­phy is the ba­sis of all our choices and part of it also gives great im­por­tance to prac­tices with zero en­vi­ron­men­tal im­pact.

WHAT ARE YOU BRING­ING TO THE WORLD WITH YOUR UNIQUE SCENTS?

The memory of the ex­pe­ri­ences lived is what drives our creations, al­ways de­vel­oped to crys­tal­lize in the heart the beauty of the pass­ing mo­ments. Sen­sory evo­lu­tion that sur­rounds us like a warm hug when we are hyp­no­tized by the scent of our per­fumes. A re­minder that you can live like a trav­el­ing ex­pe­ri­ence, sim­ply by clos­ing your eyes and leav­ing your­self drift­ing by the notes of these pre­cious scents.

These per­fumes can be worn like a tai­lor­made dress of your soul or in your house look­ing for the echo of magic and far­away place.

For me, per­fume is mu­sic and as such should sing. In fact, be­fore you smell a scent, you should lis­ten to it, in the same way as mu­sic must be seen to be un­der­stood! This is the true essence of the magic that is en­closed in a drop of the pre­cious Tiziana Terenzi per­fume. A spell that is re­newed each time it is worn, like a well-tuned sym­phonic orches­tra that leaves the mark of its splen­dor in the wind. These per­fumes em­body the pow­er­ful Faus­tian de­sire to try to hold on to a beau­ti­ful mo­ment, and the con­stant ex­plo­ration of the “self and the non-self”. The per­fume uses its full power to evoke the ex­pe­ri­ence of be­ing by the fire a mo­ment which rep­re­sents a life lived to the fullest and in­tense, liv­ing in the mo­ment - the shar­ing of an in­ti­mate mo­ment with the rest of the cos­mos. All the evoca­tive essences of a beau­ti­ful memory are trapped in­side the pre­cious ol­fac­tory mol­e­cules, for­ever etched in our minds.

Ours is not just per­fum­ing, but an ac­tual jour­ney through per­sonal emo­tions and mem­o­ries. Be­cause of their unique qual­ity, these creations have started out as a se­ries of notes jot­ted down in old notepads nar­rat­ing a jour­ney which has yet to end. As well, the for­mu­la­tion of the mol­e­cules does fol­low the rules of tra­di­tional haute per­fumery; in­stead, it opens it­self up to the free­dom of ex­plor­ing all pos­si­ble al­chemies, through “po­lit­i­cally in­cor­rect” ac­tions. It man­ages to rep­re­sent the true essence of life, in­clud­ing its im­per­fec­tions, ten­sions, dis­so­nances, all of which make the mo­ment sim­ply beau­ti­ful.

This is what we bring to the world: the purest jour­ney through our true self.

| Pho­tos cour­tesy of Tiziana Terenzi per­fume.

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