Tim­ing is Ev­ery­thing

Upscale Living Magazine - - Content - | By Debbi K. Kick­ham

Try­ing to de­cide be­tween a Rolls-Royce and a Lam­borgh­ini? They are two de­cid­edly different mar­ques, and you need to do your home­work. But that’s ac­tu­ally the fun part.

Buy­ing a watch is the same thing. There are dozens and dozens of watch man­u­fac­tur­ers out there, and if you’re try­ing to de­cide be­tween a Patek Philippe and a Rolex, you need to get all of the facts, and all the im­por­tant in­for­ma­tion that will help you make a pres­tige pur­chase. But it can also be a dif­fi­cult pro­cess.

Un­til now. (Like I said, tim­ing is ev­ery­thing.) Fi­nally, at last, there is a new a watch web­site for every­one and es­pe­cially the next generation of watch lovers who are look­ing to buy their very first “serious” watch, with­out any par­tic­u­lar knowl­edge of horol­ogy. The Watch Pages -- https://www.the­watch­pages.com/ -brings to­gether 160 lead­ing brands, thou­sands of watches and all the es­sen­tial in­for­ma­tion to­gether on one plat­form. This unique web­site al­lows you to search, com­pare, dis­cover and find your next watch – all in one place. De­cid­edly different, this is the first watch web­site that tar­gets the gen­eral pub­lic. It has been de­signed for non-afi­ciona­dos by watch­mak­ing pro­fes­sion­als and in­cludes the most com­plete watch data­base to date, and one that is con­stantly grow­ing.

The con­cept is to help every­one look­ing to buy a brand-new watch by of­fer­ing the pos­si­bil­ity for them to search, com­pare and dis­cover thou­sands of watches in one place, with prices, while also ex­plor­ing and learn­ing about the won­der­ful world of watch­mak­ing.

The site brings to­gether 160 lead­ing watch brands to­gether on one plat­form -- thou­sands of watches to dis­cover in an im­pres­sive data­base, along with in­ter­est­ing and en­ter­tain­ing ar­ti­cles that are accessible to every­one. The site tar­gets peo­ple who aren’t nec­es­sar­ily col­lec­tors or ex­perts, but any­one who is look­ing to buy a new watch for them­selves or a loved one.

The ob­jec­tive is to make the pur­chas­ing of a fine watch easy and fun. It should create the same plea­sure as buy­ing a new car, an el­e­gant purse, a pair of shoes or a brand-new suit. How does it work? It is very sim­ple to use. Users can search by bud­get, by color, by ma­te­rial or function. All they need to do is en­ter in their cri­te­ria and the web­site will pro­pose a choice of mod­els. It is a unique on­line ex­pe­ri­ence with­out ads or pop-ups – just watches.

Where did the idea come from? The two founders, Sophie Fur­ley and Su­sanne Sa­muels­son, have been work­ing in the spe­cial­ized watch me­dia at the heart of the Swiss watch in­dus­try for over 20 years. Rec­og­nized for their ex­per­tise in the field, peo­ple are of­ten ask­ing them “Which watch should I buy?” or “What do you rec­om­mend?”, which in­spired them to create The Watch Pages.

The watch brand web­sites are very well done, but each site is a world in its own. Con­sult­ing web­site af­ter web­site, page af­ter page, takes a con­sid­er­able amount of time, es­pe­cially when you don’t know what you are look­ing for. Peo­ple of­ten turn to­wards Google, where they can stum­ble across ev­ery­thing from the of­fi­cial sites to second-hand sell­ers, tech­ni­cal web­sites, fo­rums, blogs or dodgy deal­ers.

The Watch Pages has ev­ery­thing – pro­fes­sional high-def­i­ni­tion pho­tos, tech­ni­cal in­for­ma­tion that has been ver­i­fied and clas­si­fied, only mod­els that are cur­rently avail­able on the mar­ket and prices in CHF, EUR et USD. All this great in­for­ma­tion gives users the opportunit­y to make new dis­cov­er­ies thanks to al­go­rithms that will pro­pose different brands and different watches for each search, with­out be­ing in­flu­enced by ad­ver­tis­ing.

Whether users are look­ing for a “serious” watch, or some­thing more “fun,” The Watch Pages is as easy as find­ing a lux­ury ho­tel room, a pri­vate jet char­ter, or a new pair of de­signer sneak­ers.

IT’S ALL IN THE WRIST

I per­son­ally had a blast reading the web­site. Top­ics, for ex­am­ple, in­clude:

• Watches that will blow your socks off

• Dive watches you can re­ally scuba with

• Best gifts for watch lovers (which are not watches)

• The best watch deals on the planet

• How to spot a coun­ter­feit

• The 10 most ex­pen­sive women’s watches

One of the top­ics on the site is about “watchspot­ting” in the movies.” You’ll dis­cover, for ex­am­ple, where top brands have been featured in Hol­ly­wood. For ex­am­ple, as one of the lead­ing watch brands in the world, Rolex has found it­self on screen so many times it’s hard to keep track. Here are just a few of the high­lights: The Color of Money, Net­work, Marathon Man, Ti­tanic, The Deep, The Usual Suspects, Apoca­lypse Now and many more. Rolex is also the spon­sor of the Academy Awards, which ups the brand’s vis­i­bil­ity in Hol­ly­wood, ac­cord­ing to the web­site.

Omega has been on James Bond’s wrist for many years, and this brand has also been in many other movies, in­clud­ing Apollo

13, La La Land, Event Hori­zon, Mi­nor­ity Re­port, Ronin, Seven Years in Ti­bet, The Right Stuff, Gotti and is reg­u­larly on the wrist of screen leg­ends Ge­orge Clooney and Ni­cole Kid­man, who are brand am­bas­sadors.

IWC sup­ports film festivals around the world, ones like Tribeca, Bei­jing, Zurich, London and Dubai, and has been featured in such movies as The Bourne Legacy and TV shows like House of Cards.

As a stal­wart of rac­ing, TAG Heuer is of­ten featured in movies re-lated to the sport. One of the most fa­mous is Le Mans with Steve McQueen, who was wear­ing the TAG Heuer Monaco. TAG has also been in The Bourne Iden­tity, The Liv­ing Day­lights, Breaking

Bad and The Wolf of Wall Street.

What’s on trend this year? A wide va­ri­ety of watches in­clud­ing those that are small; ul­tra thin; blue-faced; in shades of green; and vin­tage.

Best of all, the site of­fers great tips about things col­lec­tors say they wish they had known, be­fore they started ac­quir­ing time­pieces.

The ad­vice is valid, in­clud­ing such rec­om­men­da­tions as 1). Only buy what you re­ally want, and 2). Try be­fore you buy.

Out there, some­how, some­where, the Patek Philippe Cala­trava – in my opin­ion, the world’s most el­e­gant watch – is calling my name.

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