Color Shift

YouTube makeup guru Jackie Aina tells Us about her diversity-focused collab with Anastasia Beverly Hills

What was your inspiration for this kit?

Most palettes on the market are aimed at the majority. I’m not the majority. I sought to create shades for everyone who’s

used to being left out. Ev

ery shade needed to be not ashy or chalky on darker skin tones.

How are these colors different from what’s out there?

Some of the shades have these bomb shifts to them that look one way in the pan but are completely different on. I think everyone’s going to love Zamn — it’s the new bronze gold! Ginger and Pinker are great for someone who’s color-shy but still wants to have fun.

Any tricks to using the kit?

The matte shades are highly pigmented, so a little goes a long way. Build your way up!

How do you think YouTubers are changing the beauty game?

Just by honestly being themselves. I love that I can go online and find people I relate to — or people I don’t relate to, and learn something new!