Lower-Maintenance Shades

In the salon my clients are asking for lowermaintenance blonde shades that feel softer versus a bright platinum. Think almond milk, soy milk, oat milk or cashew — colors that are more natural and allow clients to go longer between visits. From our new at-home color collection we have the shade IGK’s Out in Malibu which is perfect to achieve a “natural blonde” for those who prefer to self-color.