Sports marketing

Second ring has Eli poised to gain on Peyton in endorsements

Eli Manning went to Disney World on Monday, traditional spoils for the MVP of a Super Bowl victory.

But besides the trip to Florida, the New York Giants quarterback could finally catch up to big brother Peyton Manning in advertising deals on Madison Avenue, sports marketing expert Bob Dorfman says.

After winning his second Super Bowl MVP, Manning stands to make another $ 3 million annually from ad deals and appearance fees, says Dorfman, who estimates Manning was making $ 5 million annually previously off the field.

“He’ll never have to settle for a six- figure deal again. It’s seven figures or nothing,” Dorfman says.

Eli has been in Peyton’s shadow when it comes to endorsements. He’s had national deals with Oreo and Directv— but always as sidekick to his more charismatic brother.

“This gives him the opportunity to be his own man as a marketer and a pitchman,” says Dorfman, who writes a quarterly “scouting report” on the marketability of pro athletes.

Eli now has two rings to Peyton’s one. The “smart money’s” on Eli, 31, since Peyton ( who turns 36 in March) is injured and might never play again, Dorfman notes.

There’s also buzz about Giants wide receiver Victor Cruz because of his Puerto Rican heritage and salsa touchdown dance. The 26- year- old hired IMG for deals Monday.

No matter what he does, Giants coach Tom Coughlin, 65, will never score on Madison Avenue. The disciplinarian is “seen as a stiff” and has a “pasty face,” Dorfman says.

The big loser? Try Tom Brady, 34, the Under Armour and UGG pitchman. But the star always has been picky anyway, notes Dorfman, who says, “I don’t know if ( Brady) would have even done the ‘ I’m going to Disney World’ thing. He might have handed that off to someone else on the team.”

Brady has done that honor before.