USA TODAY International Edition
Kim and Kanye’s baby has ‘ price on her head’
Don’t expect couple to miss out on payday for photos, publicist says.
America’s newest celebrity is also its most wanted.
The birth of Kim Kardashian and Kanye West’s daughter Saturday caused a frenzy that is getting even hotter. The race is on to see just what this baby looks like, and when it comes to getting the first glimpse, this tiny tot means big business.
At press time, details about the baby and the birth were unavailable. Kardashian’s sister Khloe tweeted Sunday, “More info will come when the time is right!”
But we do know that baby Kimye was born “with a price on her head,” says Howard Bragman, vice chairman of Reputation. com. “Can you imagine being a paparazzi and snapping a photo of this baby? There’s probably incredible security at the hospital right now.” Because you can bet that the Kardashians, a family that has branded itself into a multimillion- dollar empire, is keeping that baby’s face under close watch.
“You’re not going to see the photos until they intend for you to see the photos,” says Bragman, who guesses that the couple already know exactly how and when they’ll release the first snapshots. “It’s something that was very well- planned in advance, probably the minute the pregnancy test came out positive.”
A photo spread of the happy family is “one of the biggest ‘ gets’ of the year,” Bragman says. “Who wouldn’t want to see this baby? They’re a beautiful couple, so the baby is probably beautiful, too.”
Though some celebs take alternate routes to share their happy news with the world — Jay- Z and Beyoncé released the first pictures of their daughter, Blue Ivy Carter, on Tumblr — don’t expect Kardashian, 32, and West, 36, to miss out on this massive moneymaker, Bragman says.
He estimates that the first photos will fetch “seven to eight figures,” and we’ll see them “on a big magazine, and certainly their reality show. ... It’s an opportunity to make money. You know Kris — she doesn’t like to leave money on the table,” Bragman says of Kim’s notoriously business- minded mother, Kris Jenner, who’s also a manager.
Maybe Kimye will follow in the footsteps of another A- list, nicknamed couple: Brangelina donated the money from the sale of the first photos of their twins to charity.
Only time will tell.