USA TODAY International Edition

Billy Bush is part of a much bigger problem

- Keith Oppenheim Keith Oppenheim is now an associate professor of broadcast media production at Champlain College in Burlington, Vt.

NBC suspended Billy Bush for his part in a recorded conversati­on with Donald Trump in 2005. Trump, as you no doubt know, was talking about how his celebrity status gave him license to grope women. Bush egged him on and even said at one point, “Yes, The Donald has scored!”

To say the least, the exchange wasn’t flattering to Bush, but one could attribute his behavior to someone who got caught up in a stupid moment of celebrity worship. In his apology, Bush said: “I was younger, less mature, and acted foolishly in playing along.”

But the problem lies not so much with Bush. It lies with NBC and other networks that blur news and entertainm­ent and do the public a disservice.

I was a CNN correspond­ent from 1997 to 2008, and should note that while I may admonish my former employer, I look back on my experience fondly. That’s because I worked with people who set high standards. It wasn’t unusual for one my scripts to go through four stages of vetting before the story hit air. So much of CNN was about getting the facts straight and the story right.

Of course, other forces were in play. CNN was and is under constant pressure to make a buck. As Fox News took the lion’s share of the cable news audience in the 2000s, CNN grappled for answers, adding personalit­y- driven shows and hosts with attitude. In 2007, I did a live shot from Chicago with TV lawyer Nancy Grace. While I was reporting on a crime story, she badgered me on air to take a side, the one she agreed with.

I did my best to maintain objectivit­y, but it was clear things were changing. I realized that most of the time, I was going to be a reporter adhering to those high standards. But some of the time, I was going to be on an entertainm­ent show, where the rules just didn’t apply.

Bush came to television in the midst of that shifting landscape. He jumped from radio to Access Hollywood, an entertainm­ent program in the NBC- Universal empire. His specialty was yucking it up with celebritie­s. Last May, Bush got a gig at the Today show. National morning news programs make a lot of jack for the networks, and they do so by straddling different identities. At the start of the day, they cover mostly hard news, but over the course of a morning, they get softer.

But the transition isn’t exactly clear cut. The A- team, folks like Matt Lauer and Savannah Guthrie, also handle silly stuff. The Bteam, folks like Bush, sometimes have to tackle serious issues. Bush would know. At the Rio Olympics, he was roundly criticized for bungling an interview with swimmer Ryan Lochte, and for defending Lochte when it was clear he had lied about vandalizin­g a gas station.

After the Trump mess, NBC officials may act like they’re making wise judgments. But that network has contribute­d to a landscape where there’s barely a distinctio­n between goofballs and dedicated news people. In a world where we need to know the difference, that blur is a bad thing.

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