USA TODAY International Edition

Tech, film, music — and politics — get top billing at SXSW

This year’s festival reflects mood of country after election

- Rick Jervis @ mrRjervis USA TODAY

AUSTIN Russian hackers. Allegation­s of federal wiretappin­g. Online leaks of purported CIA documents.

There’ll be no lack of controvers­ial issues to dissect at this year’s SXSW Conference & Festivals, which begins Friday and runs through March 19. And more so than in past years, this year’s massive gathering of tech, film and music enthusiast­s — usually equated with tech innovation and start- ups — will have a strongerth­an- ever focus on politics.

Former vice president Joe Biden and CNN’s Van Jones are scheduled to speak. Panel discussion­s, reflecting the election of President Trump, range from “Start- up Investing during the Trump Years” to “The War at Home: Trump and the Mainstream Media” and “Head Fakes and Pivots: Trump Punks Silicon Valley.”

“SXSW is the place for great thinkers and innovators,” said Erin Schrode, 25, an activist and social entreprene­ur who will lead a discussion on Millennial­s and activism. “At this moment in history, how can SXSW not dive into politics?”

This week, the gathering, now in its 31st year, got another controvers­ial issue to debate: The WikiLeaks release of thousands of documents purportedl­y detailing how the Central Intelligen­ce Agency hacks into smartphone­s and Internet- connected TVs.

There will still be healthy servings of start- up strategy, robotics and self- driving cars. But, six weeks into the Trump administra­tion, SXSW this year will delve deeper than ever into how Washington could impact the tech and media worlds.

SXSW long has had a political element to it. In 1993, then- Texas Gov. Ann Richards was the sole keynote speaker, and Al Gore, Rand Paul and Chelsea Clinton have all given talks. Last year, then- President Barack Obama spoke at the event, drawing thousands of attendees.

But when Trump won the November election, Hugh Forrest, SXSW’s chief programmin­g officer, knew he needed to ramp up the political programmin­g, he said. He called his staff into a meeting to brainstorm how best to reflect the divisions and debate consuming the country. They came up with a programmin­g track titled “Tech Under Trump” and began filling it with sessions and guest speakers.

“We hope people walk away with a little better understand­ing of issues and the players driving the issues,” Forrest said.

Amanda Quraishi, an Austin- based digital consultant and interfaith activist, said she had an early idea for a SXSW panel discussion. But as the number of hate crimes across the country mounted following Trump’s election, she and her fellow panelists switched their focus. Tuesday, they’ll give a panel discussion titled, “From Trump to Trolls: How Muslim Media Fights Back.”

“Right now, politics is on everybody’s minds all the time,” Quraishi said. “America has had an awakening of what it means to live in a democracy and that it requires a lot of ongoing engagement with the process.”

SXSW briefly became part of the political story this month when a New York musician scheduled to perform at SXSW objected to language in his contract that warned that U. S. immigratio­n agents may be contacted if an internatio­nal artist violated the performanc­e agreement.

“America has had an awakening of what it means to live in a democracy and that it requires a lot of ongoing engagement with the process.” Amanda Quraishi, an Austin- based digital consultant and interfaith activist

The musician, Felix Walworth, tweeted his concern, which got nearly 4,000 retweets and drew parallels to the increased immigratio­n raids sweeping the country under Trump’s executive order. SXSW officials called it a misunderst­anding, stressing no artist in its 30- year history had ever been reported to federal immigratio­n agents. The contract provision later was rescinded.

Politics won’t just play out in panel discussion­s and speeches. Documentar­y filmmaker Jason Pollock said he considered other film festivals to premiere his film, Stranger Fruit, which explores the 2014 shooting death of Michael Brown by Ferguson, Mo., Police Officer Darren Wilson. He chose SXSW because he hopes the multitude of tech influencer­s and music execs there will spread the film’s message wider and farther than Cannes or Sundance ever could, he said.

The film premieres at SXSW on Saturday, followed by a panel discussion on Monday with Pollock and Brown’s parents.

 ?? ANA VENEGAS, AP ?? With politics at the forefront, SXSW invited former vice president Joe Biden to speak.
ANA VENEGAS, AP With politics at the forefront, SXSW invited former vice president Joe Biden to speak.

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