USA TODAY International Edition

AT& T takes all video offerings to cloud

Telecom giant has eyes on speed and better innovation

- Mike Snider @ mikesnider USA TODAY

AT& T is looking toward the cloud to help improve its video services.

The telecom giant, which delivers not only broadband and pay TV via U- verse, but also programmin­g through DirecTV and streaming service DirecTV Now, is beginning a process to migrate all of its video offerings to a next- generation cloudbased platform.

This move will allow developers to more quickly add new features and result in better experience­s for subscriber­s, says Enrique Rodriguez, chief technical officer of AT& T Entertainm­ent Group. “That means not only are we going to launch a better platform, we are going to be able to continuous­ly innovate and improve that platform at a much faster speed,” he said.

New features on the way include a cloud DVR, live TV pausing and parental controls. Additional features coming in 2018: downloadab­le content, user profiles and 4K HDR video.

Eventually, AT& T will offer a unified look across home satellite service DirecTV, DirecTV Now, NFL Sunday Ticket and U- verse TV.

“As we move to a single platform we will be able to better shape things like recommenda­tions, even as you move across devices and across services,” Rodriguez said.

AT& T will begin testing the video platform this summer among select DirecTV Now subscriber­s.

The new interfaces will begin being rolled out this fall, initially for DirecTV Now and the DirecTV TV Everywhere app.

AT& T, which acquired satellite company DirecTV two years ago, is seeking to close its $ 85.4 billion merger with Time Warner.

Last month, AT& T more than doubled the number of local channels available on DirecTV Now, which it launched in November 2016.

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AT& T AT& T will soon begin testing a user interface for its next- generation video platform.

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