AMERICAN EXPRESS TO END PLENTI SHOPPER PROGRAM
American Express is ending its frequent-shopper program Plenti, despite years of marketing and highprofile partners such as RiteAid, ExxonMobil and Macy’s. The Plenti program will end on July 10. All points will expire on that date. Plenti was launched in mid-2015 to great fanfare as aprogram that would involve multiple companies and brands.