AMER­I­CAN EX­PRESS TO END PLENTI SHOP­PER PRO­GRAM

USA TODAY International Edition - - MONEY -

Amer­i­can Ex­press is end­ing its fre­quent-shop­per pro­gram Plenti, de­spite years of mar­ket­ing and high­pro­file part­ners such as RiteAid, ExxonMo­bil and Macy’s. The Plenti pro­gram will end on July 10. All points will ex­pire on that date. Plenti was launched in mid-2015 to great fan­fare as apro­gram that would in­volve mul­ti­ple com­pa­nies and brands.

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