Can you cut so­cial me­dia ties en­tirely?

USA TODAY International Edition - - MONEY - Leo Sun

Face­book’s re­cent rev­e­la­tion that 87 mil­lion of its users’ data was ac­cessed by data firm Cam­bridge An­a­lyt­ica stunned the pub­lic, caused ad­ver­tis­ers to pull their ads and sparked a Fed­eral Trade Com­mis­sion in­ves­ti­ga­tion.

In the after­math, #DeleteFace­book gained trac­tion on Twit­ter as a trending hash­tag. But is it re­ally pos­si­ble to quit Face­book and other so­cial me­dia plat­forms? Ac­cord­ing to a re­cent Pew Re­search Cen­ter study, 59% of U.S. so­cial me­dia users sur­veyed from Jan. 3 to Jan. 10 (be­fore the Cam­bridge An­a­lyt­ica scan­dal) stated that “it would not be hard” to quit so­cial me­dia.

Pew’s sur­vey in­di­cates younger users are more at­tached to so­cial net­works and older users could more eas­ily aban­don them. But the gap isn’t as wide as con­ven­tional wis­dom sug­gests.

Mean­while, Face­book’s trou­bles might merely push its users to­ward other so­cial plat­forms such as In­sta­gram, which Face­book also owns, Snap’s Snapchat, Twit­ter or YouTube. So some users will prob­a­bly leave Face­book, but it’s doubt­ful they’ll com­pletely aban­don all so­cial net­works.

The Mot­ley Fool owns shares of and rec­om­mends Face­book and TWTR.

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