Luxury pickups are going more upscale
If the popular ’80s and ’90s TV show “Lifestyles of the Rich and Famous” was recast for 2018, pickups no doubt would mingle in the uber-fancy garages with exotic sports cars.
Imagine a hologram of the late Robin Leach marveling at the luxury appointments in a Ram 1500 or Ford F-150 Limited or perhaps a GMC Sierra Denali. The fact that we can even suggest this hints at the sea change in the truck world.
Much was made last year of Ford’s $100,000 F-450 Super Duty Limited pickup, but even with light-duty pickups, the kinds of touches once the domain of luxury sedans have found their way into vehicles that work for a living – even if plenty of pickups never haul more than groceries to and from their suburban haunts.
All those extras don’t come cheap. A GMC Sierra Denali Ultimate, for example, tops out at about $67,000 with destination charges.
❚ Care for a massage? Ford offers something called Active Motion, which is basically massaging seats. It’s standard on the F-150 Platinum and Limited trim levels and available on King Ranch.
❚ A branding iron? What if your idea of luxury is more about the little touches and less about working out the kinks after a long day? Authenticity might be what you’re after. Take the 2019 Ram 1500 Laramie Longhorn edition. Look for the cattle brand.
“Literally, it’s a hot branding iron,” said Ryan Nagode, chief designer for Ram, describing how a manual press is used to brand the Longhorn name into the wood-trimmed glove box door. The accouterments don’t stop there. “Throughout the cabin, a new embossed alligator-skin pattern leather covers surfaces including the center console, instrument panel, seats and door panel inserts,” the company proclaims. And that center console, Nagode called it a hallmark feature, with 40 liters of storage and five USB ports.
Ford’s Active Motion is standard on the F-150 Platinum and Limited trim levels.