USA TODAY International Edition
Häagen-Dazs: ‘Drinks’ on ice (cream)
Spirits Collection flavors will have buzz-free 0.5 percent alcohol by volume
You won’t need an ID to buy from this boozy collection.
Häagen-Dazs is adding seven new alcohol-infused ice creams to its lineup.
The Spirits Collection is starting to hit store shelves and will be widely available nationwide by April, said Rachel Jaiven, Häagen-Dazs brand manager.
The 14-ounce pints and cookie squares have a suggested retail price of $5.29.
Flavors include Irish Cream Brownie, Rum Tres Leches, Vanilla Bean Bourbon Truffle, Non-Dairy Amaretto Black Cherry Almond Toffee and Irish Cream Cookie Squares.
“The Spirits Collection was expertly crafted to offer new, extraordinary ways to indulge,” Jaiven said. “Each flavor is perfect to pair with your favorite cocktail, elevate a boozy float or simply enjoy on its own.”
The ice cream brand has had spirited flavors before, but this is the first collection, Jaiven said.
But you won’t get drunk or feel a buzz from these desserts.
The products have 0.5 percent alcohol by volume, which is the same amount found in a nonalcoholic beer.
“You can indulge freely without any concerns,” Jaiven said.
Starting March 1, two Spirits flavors – Irish Cream Brownie and Vanilla Bean Bourbon Truffle – also will be available at Häagen-Dazs Shops nationwide and served in cups, cones, sundaes or milkshakes.
Jaiven said she expects the Irish Cream Brownie to be one of the most sought-after flavors.
“It was one of the most popular bring-back requests from our consumers,” she said, describing it as an adult version of brownies a la mode.
“It’s a nod (to the old version), but we’ve also enhanced it.”
“Each flavor is perfect to pair with your favorite cocktail, elevate a boozy float or simply enjoy on its own.” Rachel Jaiven, Häagen-Dazs brand manager
Häagen-Dazs Spirits Collection
❚ Irish Cream Brownie: Irish Creaminfused ice cream with chocolate brownie pieces and a fudge swirl.
❚ Rum Tres Leches: The Latin American-inspired flavor is infused with rum, ribbons of dulce de leche and chunks of Tres Leches cake.
❚ Bourbon Vanilla Bean Truffle: The vanilla bean ice cream has chocolate truffles and finished with a spicy bourbon swirl.
❚ Stout Chocolate Pretzel Crunch: The stout-infused chocolate ice cream with notes of toasted malt includes chocolate-covered pretzels and fudge swirls.
❚ Bourbon Praline Pecan: The bourbon ice cream is infused with brown sugar bourbon swirls and the praline pecans.
❚ Non-Dairy Amaretto Black Cherry Almond Toffee: Sweet black cherry jam and almond toffee pieces are folded into the nutty Amaretto-infused nondairy dessert.
❚ Irish Cream Cookie Squares: Chocolate cookie topped with Irish Cream-infused ice cream dipped in dark chocolate.