USA TODAY International Edition

Eastern race more competitiv­e after deadline

- Martin Rogers

LOS ANGELES – LeBron James thinks it's about him, and maybe he's right.

“Everybody in the East thinks they can get to the Finals,” James told The Athletic sports website, “because they ain't gotta go through me.”

Maybe he's right, maybe not. Either way, the wild merry-go-round of trade deadline activity has made the Eastern Conference the more interestin­g of the NBA's two conference­s, by a distance.

The struggle for supremacy is real and immediate. James' departure from Cleveland did open things up, and now there is breathing room for a new giant of the East to emerge and no shortage of hungry teams elbowing each other for the opportunit­y.

Such bold efforts have generated non-stop intrigue, while the Western Conference, for all of its swath of talent, often has the feel of a collective waiting room, with countless teams marking the days until the Warriors' dynasty fizzles out.

Not so on the other side of the country, where it is officially go time. Let's remember what went down, because things got a bit hectic over the past week.

The 76ers officially blew time on The Process, adding Tobias Harris and other parts in a move that screamed “let's win now.” If Harris was more of a celebrity name, it would have made even more of a splash. Regardless, Philly got a guy who could count himself moderately unfortunat­e to have been jilted by the All-Star selectors and who unquestion­ably is a top-20 player in the league.

Toronto got busy by upgrading at center with Marc Gasol. Milwaukee is all about cohesivene­ss but added a strong complement­ary piece in Nikola Mirotic, while Indiana landed Wesley Matthews to help offset the blow of losing Victor Oladipo for the season. Although Boston was idle, holding fire during the trade window served a purpose in itself. On the other side of the country? In truth, nothing more than a pouty little standoff between the Pelicans and James' Lakers that had the ultimate effect of Anthony Davis going nowhere.

The Warriors, as is the habit of teams that already are far better than everyone else, sat back, smiled and said “how cute” at all the deadline goings-on. The Nuggets, three games back, did nothing of note. Nor did the Thunder. The Trail Blazers got themselves Rodney Hood. The James Hardens, otherwise known as the Rockets, got Iman Shumpert but probably regard their finer achievemen­t as having ducked under the luxury tax.

And the Clippers reacted to being on the bubble of the playoffs by shipping off their best player, Harris, to Philly, in return for considerat­ions whose efficacy will be determined by time.

This isn't to say that the East suddenly is the better conference, because it isn't. The West's teams were 445-402 combined on the season heading into Tuesday, and Harris swapping coasts isn't going to shift that by himself. But while the left side of the country has a feel of “waiting for the playoffs” to it, the other flank is more “can't wait for the playoffs” — and a whole lot of associated buzz.

It is an important developmen­t for the league, for whom the lopsided feel of the conference­s was becoming a headache, especially when it looked like the gap was only set to widen.

The free agency shake-up of the coming summer could tilt things further, dramatical­ly so if Kevin Durant decides to up sticks and head for the Knicks. Double that if Davis defies his dad's wishes and somehow lands in the clutches of Boston, the primary reason the Celtics waited to act this time around.

But there is plenty to look at right now. The back part of this season will see a bunch of matchups that could have serious repercussi­ons come playoff time. Expect to see the Bucks and Raptors duke it out for the top seed as things wind down, while the 76ers and Celtics will like their chances of lifting above the Pacers and each other.

No more easy rides through the East, from where James made the Finals eight years in a row with Cleveland and Miami. The supposedly weaker conference just became a thorny gantlet and it's going to be fun to watch.

Maybe it is because of James and his disappeari­ng act. Whatever the reason, it is about time.

 ?? BILL STREICHER/USA TODAY SPORTS ?? In acquiring Tobias Harris, the 76ers received a player who was averaging 15.5 points and 7.9 rebounds for the Clippers.
BILL STREICHER/USA TODAY SPORTS In acquiring Tobias Harris, the 76ers received a player who was averaging 15.5 points and 7.9 rebounds for the Clippers.
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