Tips to attract buyers in fall and winter

Attracting a buyer to your home requires a little extra effort in the offseason, particularly because days are shorter and tough weather can discourage buyers from touring your property.

Suggestions for giving your home added appeal include:

Decorate for warmth. Celebrate the holidays as you would, says Fagan, but tone it down a little to create an environment where buyers can see themselves celebrating.

Upgrade your house photos. Buyers will try to minimize their travel time in winter and will look online first. It’s essential to have professional photos with proper lighting, says Fagan. Steele recommends having photos that showcase your home’s landscaping in other seasons.

Focus on lighting. An abundance of exterior and interior lights are essential when showing your home at dusk or later, says Steele. She recommends putting in higher wattage light bulbs that provide a warm but not harsh light. Not every light needs to be on, but you should have at least one light in every room, Fagan says.

Make your house cozy. While you still need to declutter for potential buyers, Steele says soft blankets and extra pillows in the living room and bedrooms make a house inviting in the winter. If you have a fireplace, use it during open houses and showings.

Showcase energy efficiency. Buyers are apt to think more about heating bills in the winter, so provide written information about energy- efficient improvements you’ve made, and your average utility bills.

FOTOGAL / GETTY IMAGES Cozy interiors and warm lighting can make a difference.