USA TODAY International Edition

New Fisher- Price toys inspired by ’ 80s, ’ 90s

- Coral Murphy Contributi­ng: Mike Snider

Fisher- Price has launched a new series of toys children and their parents might equally enjoy.

The new Laugh & Learn products are inspired by products from the 1980s and 1990s, aiming to lean into young parents’ love of nostalgia and help them relive childhood memories.

“At Fisher- Price, we’re always looking for ways to create playful connection­s between children and the grownups in their lives,” said Chuck Scothon, Fisher- Price senior vice president and global head of infant and preschool at Mattel.

The toys include Busy Boombox, for $ 19.99, which has music and lessons for babies.

Puppy’s Mixtape, for $ 7.99, looks like a cassette tape and teaches the alphabet, counting and colors through songs, sounds and phrases.

The new line also includes Lil’ Gamer, for $ 9.99, a hand- held gaming “console” with nostalgic music, sounds and phrases that directions, colors, numbers and shapes.

In August, Fisher- Price launched a series of toys inspired by the new workfrom- home wave spurred by the pandemic. Mattel, which owns Fisher-Price, also released a new line of action figures and toys resembling essential workers, including doctors, nurses, emergency medical technician­s, grocery workers and delivery drivers.

 ?? FISHER- PRICE ?? The new Laugh & Learn products are inspired by toys from the 1980s and 1990s, aiming to target parents’ love of nostalgia.
FISHER- PRICE The new Laugh & Learn products are inspired by toys from the 1980s and 1990s, aiming to target parents’ love of nostalgia.

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