USA TODAY International Edition
‘ We got it’: Rover lands on Mars
Perseverance sends images after touchdown
NASA’s newest robotic explorer has landed safely on Mars after a nearly 300- million- mile journey that began on a Florida launch pad.
The agency’s Perseverance rover touched down on the Red Planet at 3: 55 p. m. EST Thursday, bringing an end to the “seven minutes of terror” that saw a fiery atmospheric entry and parachute- assisted descent. The rover’s landing mechanism then fired eight retrorockets to slow down and guide it to a proper landing spot before using nylon cords to lower it onto the surface.
“Touchdown confirmed! Perseverance is safely on the surface of Mars, ready to begin seeking the signs of past life,” exclaimed NASA engineer Swati Mohan.
All told, the unique landing maneuver successfully decelerated Perseverance from thousands of miles an hour to just 1.7 mph at touchdown. And because of an 11- minute delay in transmissions from Earth to Mars, the rover did it all on its own – no human input was possible.
Mission managers at NASA’s Jet Propulsion Laboratory in California quickly received data from Mars satellites and the rover itself confirming a good touchdown, including the first images from Perseverance: scenes of a desolate, dusty landscape that looks dangerous to humans but full of potential for this scientist- explorer.
“We got it. We’re there,” JPL Chief Engineer Rob Manning, who has worked on Mars landings for decades, said after landing. “This is so exciting, and the team is beside themselves. This is so surreal. So much has been riding on this.”
Minutes after the landing, Perseverance continued sending images from its hazard- detecting navigational cameras.
Manning also confirmed teams knew exactly where the rover landed well ahead of schedule.
“This is a sign that NASA works,” Manning said. “When we put our arms together and our hands together and our brains together, we can succeed. This is what NASA does and this is what we can do as a country.”
The Red Planet’s newcomer now finds itself in Jezero Crater, a region of Mars once believed to harbor a massive lake fed by rivers of running water. The regolith and rocks here will be prime targets for Perseverance’s suite of instruments designed to hunt for past or present signs of life.
Live video was made possible by NASA during Perseverance’s approach, entry, descent and landing.
“Perseverance is our robotic astrobiologist, and it will be the first rover NASA has sent to Mars with the explicit goal of searching for signs of ancient life,” said Thomas Zurbuchen, associate administrator of NASA’s Science Mission Directorate.
Though Perseverance isn’t the first rover on Mars – the U. S. and other countries have been targeting the Red Planet for decades – it’s the most advanced and fastest, and it will likely survive longer than its predecessors.
Unlike older rovers that relied on solar power, Perseverance runs on nuclear power. This is especially important on a planet where massive, global dust storms can render solar panels useless.
“It’s the biggest and best rover that we’ve ever sent to Mars,” said NASA’s director of the Jet Propulsion Laboratory, Mike Watkins. “It can really do amazing things in terms of its own scientific exploration of this habitable environment at Jezero.”
NASA expects Perseverance’s surface mission to last about one Martian year, or two Earth years.
The 2,200- pound rover, nearly identical though slightly larger than its 2012 Curiosity predecessor, has several suites of onboard instruments that will be used to find, analyze, and store rock samples. A drill on the end of its “arm” is designed to grab core samples, while systems that use X- rays and ultraviolet spectrometers can conduct scientific investigations right there on the surface.
There’s some forward- thinking, too: Perseverance can not only store its core samples in tubes and put those in its “body,” but it can later remove and scatter them around the surface of Jezero Crater for a yet- to- be- scheduled sample return mission. Though Perseverance is no slouch with its onboard instruments, scientists hope to use their own tools and equipment on samples obtained directly from Mars.
Manasvi Lingam, a professor of astrobiology, aerospace, physics and space sciences at Florida Tech, said bringing samples back to Earth has two advantages for scientists: the breadth and number of instruments available on Earth vastly outclass what’s available on Perseverance; and despite technological advances, having a human eye looking at samples is still the preferred method.
Nicknamed “Percy” by her Jet Propulsion Laboratory mission managers, NASA’s latest rover isn’t alone in Jezero Crater. A 4- pound helicopter named Ingenuity hitched a ride down to the surface on the rover’s “belly.”
Ingenuity’s mission is simple and unrelated to the larger science objectives: conduct the first- ever flight on another world. To accomplish this in an atmosphere just 1% as dense as Earth’s, NASA had to build a small vehicle with large carbon fiber blades and make it light enough to lift off.
Using two cameras, the small helicopter will attempt the first test flights over a yet- to- be- determined 30- day period. Ingenuity could offer robotic and human explorers of the future a critical high- level view of the planet.
Perseverance began its journey to Mars in July 2020 on a United Launch Alliance Atlas V rocket, which vaulted the payload on a complicated trajectory from Cape Canaveral.
“We or our heritage rockets have done every U. S. mission to Mars, so it’s something that’s really special to us,” Tory Bruno, CEO of ULA, told Florida Today, part of the USA TODAY Network. “We’re really excited and honored to be trusted with a mission like this to Mars.”
We used to complain there were too many streaming services battling for our money. Now we can’t binge enough.
The coronavirus pandemic has changed our entertainment behaviors. Instead of going to a movie, concert or sports event, we’re more likely to stream something at home. As a result, nearly all Americans subscribe to a streaming service, most of us paying for perhaps five or more.
The appetite for streaming has grown globally. Worldwide viewing time grew 44% in the last three months of 2020, compared with the same period a year ago, according to Conviva, a Foster City, California, research firm that tracks more than 500 million unique viewers and 180 billion streams annually on more than 3.3 billion applications.
In the USA, viewing in that three months was up 27% over the same period a year ago. Throughout most of 2020, viewing was up more than 40% over the previous year, Conviva says.
“It will likely be remembered a pivotal year for streaming,” according to Conviva’s Q4 2020 State of Streaming report. “The industry delivered with flourishing new services, astronomical peaks of growth, blockbusters released direct to streaming, and the rising profile of social media platforms.”
HBO parent AT& T made a splash by making “Wonder Woman 1984” available free to view on HBO Max the same date ( Dec. 25, 2020) it landed in theaters and announced similar plans for all of its 2021 films. Disney made “Soul” available on Disney+ on Christmas Day.
Behind those two, the new movie with the third- biggest opening weekend of streaming from October- December 2020, according to streaming guide Reelgood, was “Borat Subsequent Moviefilm,” which was available for Amazon Prime subscribers in October.
If you build it, we will binge
Similar trends are borne out in other surveys and research.
Consumers who subscribe to a paid streaming service pay for an average of five subscriptions, up from three before the pandemic, consulting firm Deloitte found in its Digital Media Trends survey of 1,100 US consumers, released last month.
Hub Entertainment Research’s survey of 1,907 U. S. consumers found the number of streaming sources used rose more than 50% to about five services in 2020 from three in 2018. That includes free, ad- supported video services, a growing segment in the streaming ecosystem.
The most used streaming services, according to a survey of 1,000 consumers by HighSpeedInternet. com, an internet service provider comparison site:
Netflix at 80%, followed by Amazon Prime ( 67%), Hulu ( 57%), Disney+ ( 52%), HBO Max ( 35%) and Peacock ( 22%).
If you subscribe to the top five streaming services, you pay about $ 57 monthly.
Numbers from the streaming services: Netflix has more than 200 million subscribers globally, 74 million in the USA and Canada; Amazon Prime has more than 150 million worldwide; Disney+, 94.9 million; Hulu, 35.4 million ( an additional 4 million subscribe to
Hulu’s live TV service); HBO Max, 37.7 million; and Peacock, 33 million in the USA.
Nearly all ( 86%) of online video subscribers say they anticipate keeping or increasing their number of subscriptions in 2021. More than one- third ( 36%) in the survey of 1,088 online subscribers say they subscribed to services after the onset of the pandemic that they would not have otherwise, according to a State of the Industry report, released Tuesday by Brightback, a San Francisco- based customer retention company.
More than 80% of consumers would be more likely to pay for or try a subscription service if they could pause or cancel that service online, the survey found. The gold standard? Netflix, which was rated to have a streaming cancellation experience more than two times better than Amazon.
Streaming accounts for 25% of time spent watching TV, according to Nielsen. Streaming amounted to 142.5 minutes on average per week in the second quarter of 2020, up from 81.7 minutes a year ago. “What’s more is that streaming has also taken hold among consumers 55 and older, often a technological sign of ubiquity and resolve,” the research firm said in a report from August.
Will Americans stick with subscriptions?
Subscribing has become a trend in itself, the Brightback survey suggests. Nearly 40% subscribe to other services, including online news, food, fitness or curated box services.
Streaming media subscriptions may be ubiquitous – Brightback’s survey found that 98% of respondents have a streaming subscription – but “we’re seeing new categories grow quickly,” says Brightback CEO Guy Marion. That includes food ( 31% of respondents subscribed to a service), fitness ( 34%) and retail/ boxes ( 37%).
These services “are filling the gaps left behind by closed restaurants, gyms and shopping malls in the U. S.,” he says. “And even as the world opens back up, consumers are saying they plan to hold on to their newfound subscriptions.” He says 86% surveyed plan to keep subscriptions or add more.
Consumers like to know they can cancel or pause a service, Marion says. About one- third ( 32%) of those surveyed by Brightback say they changed their minds about canceling a service in the past year after being offered an incentive to stay.
The top three examples were discounts ( 49%), account credits ( 28%) and pausing their plan ( 26%).
This could be good news for subscribers. “We see many creative ways that subscription merchants are testing different types of discounts, credits, pauses and more to further incentivize subscribers to stay,” Marion says.