USA TODAY International Edition

Conservati­ves need to better define ‘ woke’

- Ingrid Jacques is a columnist at USA TODAY. You can contact her at ijacques@usatoday.com or on Twitter: @ Ingrid_ Jacques Ingrid Jacques

As I write this, I am enjoying my morning coffee in a mug that proclaims “awake not woke.” A friend gave it to me, and I think it’s funny.

“Woke” is certainly the word of the moment. But what does it really mean?

I’ve been asked this numerous times by readers when the term comes up in one of my columns ( and it often does).

It’s a fair question. Depending on whom you ask, you can get a very different answer.

That’s especially true when it comes to political party. Democrats seem to see the word as a badge of honor, while Republican­s have harnessed it as something that must be stopped – and a blanket term for everything they dislike about the left.

Informed? Or politicall­y correct?

A new USA TODAY/ Ipsos Poll found a that majority of Americans, including 78% of Democrats and 37% of Republican­s, see “woke” in a positive light, and define the term as “to be informed, educated on and aware of social injustices.”

Yet nearly 40% of those surveyed ( and 56% of Republican­s) say the word constitute­s something more negative, “to be overly politicall­y correct and police others’ words.”

Political correctnes­s is part of the right’s aversion to wokeness. Yet “woke” has come to hit on much deeper societal concerns, and that’s why it has become a touchstone for many conservati­ves.

At the recent Conservati­ve Political Action Conference, the word was a common refrain among declared Republican presidenti­al candidates, including former President Donald Trump, former South Carolina Gov. Nikki Haley and entreprene­ur Vivek Ramaswamy ( recently dubbed the “CEO of Anti- Woke, Inc.”).

“I’m running for president to renew an America that’s proud and strong, not weak and woke,” Haley said at CPAC.

Others are getting on board, too. Earlier this year, Indiana GOP Rep. Jim Banks has recently formed the “AntiWoke Caucus,” with an aim to “defund wokeness.”

No one, however, has elevated the fight against “woke” more than Florida Gov. Ron DeSantis. He has repeated frequently that his state is where “woke goes to die” and that he’ll never surrender to the “woke mob.”

DeSantis has riled many on the left for pushing legislatio­n that actively seeks to suppress woke ideology in classrooms and workplaces. The governor even signed a law named the “Stop WOKE Act.”

If DeSantis gets into the 2024 presidenti­al race, as expected, you can bet this anti- woke mantra will be central to his campaign.

Despite its frequent use among politician­s, the word’s infrequent­ly defined, leaving most of us to our own definitions. If conservati­ves are going to keep using “woke” as a rallying cry, there needs to be a much clearer consensus about its meaning and what the right hopes to accomplish.

A DeSantis spokespers­on has called it a slang term for “progressiv­e activism” and a “general belief in systemic injustices in the country.”

That’s pretty vague.

In an attempt to get a clearer definition, I reached out to several organizati­ons on the right.

Zach Goldberg, a self- proclaimed “wokeness studies scholar” at the Manhattan Institute, says “woke” means more than just left- wing radicalism. He says the essence of woke is “the belief that outcome disparitie­s between groups – be they races, sexes, or ‘ genders,’ etc. – are largely if not entirely the product of oppressive social forces and structures.”

I think that hits on what DeSantis and others are worried about.

‘ Oppressors’ against ‘ oppressed’?

The woke ideology is about more than preferred pronouns and avoiding offensive words.

It’s a view of America that pits “oppressors” against the “oppressed.”

Carrie Sheffield, a senior fellow at the Independen­t Women’s Forum, says “woke” has evolved over the years, much like feminism. The word originally was used to signal awareness of racism and injustice.

But, Sheffield says, its meaning has swung so far to the left, it now undermines tenets of Western civilizati­on such as capitalism.

She argues that critical race theory – as it has been adapted at the K- 12 level – is teaching schoolchil­dren to dislike each other.

That kind of division is dangerous to the future of our country. If that’s what Republican­s mean when they’re talking about “woke,” they need to do a better job explaining it.

 ?? DANIEL A. VARELA/ AP ?? Florida Gov. Ron DeSantis addresses the crowd before signing the Stop WOKE Act in April.
DANIEL A. VARELA/ AP Florida Gov. Ron DeSantis addresses the crowd before signing the Stop WOKE Act in April.
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