USA TODAY US Edition
HBO builds ‘Hard Knocks’ buzz with silence
HBO, as it always has, declines to comment on the various reports on what team will be picked for its Hard Knocks NFL training camp show — including a tweet by ESPN’S Adam Schefter that the Atlanta Falcons have been offered the role.
The New York Jets (and Tim Tebow) would be a more obvious choice, while the bounty-burdened New Orleans Saints would be a better one. It doesn’t really matter for the NFL Films-produced show. Like NBC’S Olympic coverage, Hard Knocks hopes to create personal story lines around ath- letes — even if they’re obscure. HBO doesn’t have to worry about ratings because it’s ad-free. HBO just wants buzz, which it builds from staying mum.