USA TODAY US Edition

No quick fixes in reforming FIFA

- Rachel Axon @RachelAxon

For the last two weeks, FIFA has been mired in its biggest, and latest, scandal — not surprising given a history that has tied soccer with corruption since the organizati­on’s early years.

Faced with expansion in the late 1920s, FIFA looked to move its offices to Switzerlan­d and appoint a permanent secretary there. Before the organizati­on could establish itself in Zurich in 1932, though, it was discovered that then-general secretary Cor- nelis August Wilhelm Hirschman had embezzled or lost FIFA’s money in financial speculatio­n.

That story — told in FIFA: The Men, the Myths and the Money by

Alan Tomlinson — might not compete with FIFA’s current scandal, in which 14 soccer and sports marketing executives were indicted by the U.S. Department of Justice for racketeeri­ng, wire fraud and money laundering conspiraci­es that enriched them while corrupting the world’s most popular sport for more than two decades.

In 1931, when Hirschman resigned, FIFA was a small organizati­on. Some of the world’s biggest soccer federation­s wouldn’t exist for at least two more decades. But with little oversight, the Dutch banker was able to steal from the organizati­on. After his resignatio­n, the Netherland­s’ national associatio­n, which he represente­d, covered the losses and FIFA gave Hirschman a life-long pension, Tomlinson writes.

Today, the multimilli­on-dollar stakes are higher for FIFA — and far more complicate­d to address.

“It’s a world monopoly, and it just happens to produce the world’s most popular sport,” says Andrew Zimbalist, a professor of economics at Smith College and author of Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup. “You put those three characteri­stics together — no regulation, monopoly and most popular sport in the world — and you have an organizati­on that’s going to be enormously powerful. This is not going to turn overnight a corrupt organizati­on into a well-functionin­g, responsive and open democratic organizati­on. It’s just not going to happen.”

After the surprising resignatio­n of controvers­ial President Sepp Blatter last week — coming four days after he was re-elected for a fifth term — FIFA is faced with the biggest opportunit­y for change in its history, experts said. Whether or how that happens will develop over the coming months and years, but the unpreceden­ted investigat­ion by the IRS and FBI has given rise to cautious optimism that a culture of corruption can change.

“That’s the multibilli­on-dollar question, because FIFA’s got statutes,” says Tomlinson, a professor of leisure studies at the University of Brighton in London. “You would need a root and branch restructur­ing of FIFA itself.”

LACK OF OVERSIGHT

FIFA’s expansion and Blatter’s rise took root as sports became more commercial­ized. The organizati­on boasted $5.7 billion in revenue from 2011 to 2014, according to the indictment. With so much money to be made and virtually no oversight, corruption was inevitable, experts say.

The difference now is the weight of the U.S. government, something that has ignited hope that further investigat­ion could help clean up the sport. U.S. officials have said the indictment, which includes 25 unnamed coconspira­tors, marks the beginning of their efforts.

“A lot of countries have been hurt by the buying of votes from FIFA, and I think each and every one of those countries is going to be pursuing in their own way this matter,” Zimbalist says.

Changes loom for FIFA, but there is a wide range as to how deep they might reach and when they will be implemente­d. Blatter will stay on until later this year at the earliest, when an extraordin­ary session of the FIFA Congress is arranged.

In announcing his resignatio­n, he promised “far-reaching, fundamenta­l reforms that transcend our previous efforts,” and he said the organizati­on needed deeprooted structural change. Experts dismissed the possibilit­y that Blatter would bring reform in his final months in office.

Whatever comes next for FIFA must be rooted in transparen­cy and oversight, they said. Disclosing financials and having an outside board provide oversight are best practices of governance, which FIFA lacks, says Roger Pielke Jr., a political scientist and professor at the University of Colorado who has researched the organizati­on.

“Sepp Blatter stepping down isn’t the end of anything, really. It’s the end of his reign, but it’s the beginning of the reform ef- fort,” Pielke said.

Change could involve everything up to reworking the constituti­on, examining and changing committees, altering the presidenti­al voting process or giving power back to the federation­s, Tomlinson says.

FIFA’s one-associatio­n, onevote policy could be re-examined, Pielke said. It gives a vote to more members (209) than exist in the United Nations and gives equal weight to votes from small countries and territorie­s as it does to large soccer powers. Blatter’s focus on winning support from smaller nations helped him marshal power in FIFA.

Whatever FIFA chooses, it must be led by a president committed to reform. Potential candidates with ties to Blatter could find themselves burdened by the scandals that have followed him.

SCANDAL UPON SCANDAL The level of corruption in FIFA is not fully known and probably never will be. Scandals have been an almost constant presence during Blatter’s 17-year reign.

In 2010, a Swiss prosecutor dropped a case against former FIFA president João Havelange and Ricardo Teixeira, a longtime president of the Brazilian Football Confederat­ion and Havelange’s former son-in-law, that found the two men had taken about $14 million in bribes from Internatio­nal Sports and Leisure (ISL) from 1992 to 2000. ISL served as FIFA’s marketing agency until it went bankrupt in 2001.

The men repaid more than $2.6 million, and the Swiss prosecutor did not pursue the case because bribery was not a crime under Swiss law at the time.

Also in 2010, an investigat­ion by The Sunday Times of London found that in advance of the executive committee vote for the 2018 and 2022 World Cups, at least two committee members were willing to accept money from two reporters posing as lobbyists for a consortium of American businesses for their votes. Those tournament­s were awarded to Russia and Qatar, respective­ly.

Relying on secret recordings from the same investigat­ion, the

Times on Sunday reported that Ismail Bhamjee, a member of the executive committee from Botswana, discussed with committee members in 2004 how Morocco had won the bid for the 2010 World Cup by two votes. Instead, the tournament was hosted by South Africa. The Times story alleges this was covered up by FIFA, which received the tapes from the paper in October 2010.

“This is a club of 25 people who operate in secret and have no accountabi­lity,” says David Larkin, an internatio­nal sports lawyer and co-founder of Change FIFA. “Of course this was going to happen.”

In 2012, FIFA tapped former U.S. federal prosecutor Michael Garcia to investigat­e the World Cup bid process. When it released a 42-page summary of Garcia’s 430-page report in November finding no corruption and no reason to reopen the bidding process, Garcia resigned and called the summary incomplete and erroneous.

So prevalent have been corruption scandals in recent years that at least seven executive committee members have been suspended and two others, Qatar’s Mohamed Bin Hammam and Sri Lanka’s Manilal Fernando, have been banned for life.

FIFA’s history with self-reform indicates leaving change up to the executive committee — which has seen several officials tied to corruption in recent years — won’t work, Larkin says.

“I would argue that there’s no good faith to really get to the root of these problems and correct it, based on the history of decisions by the FIFA ExCo,” he said.

While Blatter has become a villain worldwide, focus on him can be a distractio­n from underlying cultural and governing problems in FIFA, Pielke argues.

“If it wasn’t Sepp Blatter, it would be somebody else,” Pielke said. “Maybe they wouldn’t be as brilliant or successful as he has and lasted as long. But until you change how the organizati­on works and its culture, these problems are going to persist.”

 ?? RUBEN SPRICH, REUTERS ?? Sepp Blatter is stepping down.
RUBEN SPRICH, REUTERS Sepp Blatter is stepping down.
 ?? FABRICE COFFRINI, AFP/GETTY IMAGES ?? Michael Garcia investigat­ed the World Cup bidding process.
FABRICE COFFRINI, AFP/GETTY IMAGES Michael Garcia investigat­ed the World Cup bidding process.

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