Cadillac ready to go global
New luxury series to boost brand,
Cadillac is a luxury name long associated with Detroit, but it is quickly spreading its wing across the globe.
First, Cadillac moved its headquarters to the SoHo district of New York City. Now, it will unveil its new XT5 crossover at the Dubai Motor Show in November.
Before that show, there will be a private showing sponsored by New York fashion design brand Public School at its pre-fall collection on the runway in Dubai. Public School also is creating an XT5-inspired capsule collection for the specially invited guests at the Dubai show.
The XT5 is the first in a series of Cadillac crossovers, all bearing the “XT” followed by a number indicating relative size. It succeeds the current SRX, Cadillac’s best-selling model worldwide.
It is expected to go on sale in the U.S. in the first half of 2016.
“This is a new way for two American brands to join forces, share a passion for design and grow globally,” said Andrew Smith, Cadillac’s head of global design. “It gives new meaning to being a patron of the arts.”
Pricing will be announced later. The XT5 and the CT6 full-size sedan that goes on sale late this year are part of Cadillac President Johan de Nysschen’s product expansion aimed at getting Cadillac back into the game relative to its German and Japanese luxury rivals.