Millennials get nod as biggest Super Bowl spenders,
For a lot of people, the Super Bowl is just a reason to party. And no one is partying harder than Millennials.
From chips and dip to chicken wings to new TVs, Millennials, specifically those ages 25 to 34, plan to outspend every other age group on Super Bowl Sunday, according to the National Retail Federation.
They’ll shell out an average of about $140 each for game-day preparations, compared with an overall average spent of $82.
Most of that dough is going toward munchies, because any good Super Bowl party needs topnotch snacks. This age group is also the most likely to spend on a new TV to catch all the action, as well as furniture such as an entertainment center.
The monetary investment may seem counterintuitive, given most young adults aren’t even watching the Super Bowl for the football action.
When asked about the most important part of the Super Bowl, more than half of Millennials said they watch to catch the halftime show, review the commercials, get together with friends and eat. Only about a third said they’re in it for the game.
More people in general, though, celebrate the Super Bowl in some capacity. While more than half of people have said they didn’t have Super Bowl plans in each of the past nine years, this year that dropped to 49.4%. Meanwhile, the share of people who plan to attend a party has risen from 26.8% in 2007 to 28.6% this year, and the percentage of people who plan to throw a party has grown even more, from 12.8% in 2007 to 17.7% this year.
Food consumption, especially of the junk food variety, tends to pick up considerably ahead of the game. The week of the Super Bowl in 2015, sales of refrigerated dips increased nearly 48% to more than $21 million compared with the prior week, according to market research firm IRI.
Most use Super Bowl as an excuse to watch halftime show, eat