Whole Foods 365 shops could include tattoo parlors
Move is attempt to broaden appeal, attract Millennials
Pick up a bag of kale, get a new tattoo. Whole Foods doesn’t think that’s an illogical leap, at least for its younger customers.
As the company attempts to broaden its appeal and offer shoppers a less-expensive option with its Whole Foods 365 locations set to open later this year, it’s also looking for ways to attract customers beyond groceries. That means customers will see other businesses operating within the stores that could range from a fresh-pressed juice stand to, yes, even a tattoo parlor, Whole Foods said Thursday.
Whole Foods is calling these partners “Friends of 365.” A website dedicated to the 365 stores says that the company wants “to partner with start-ups as well as established brands across a variety of categories to help enhance the 365 experience.”
While no partners have been named yet, the options could include food vendors, lifestyle brands and services, company spokeswoman Emily Wright says.
Whole Foods announced last year it would open a separate chain aimed at Millennials that’s more focused on convenience and lower prices. The strategic shift comes as Whole Foods has lost market share in the organic, fresh and natural grocery space because those kinds of products have become more available at mainstream grocery chains.
The first 365 store opens in May in Los Angeles, and Whole Foods plans to open 10 total by October 2017. Mark your calendar if you’re in the market for some fresh ink.