USA TODAY US Edition

GETTING JUICED UP OVER WIRELESS POWER

- Ed Baig ebaig@usatoday.com USA TODAY

Imagine almost never having to plug in your phone or computer to ensure that they’ve got ample power to last all day and beyond. What if such power-thirsty devices could get charged automatica­lly, the moment you walk into a room with them?

It’s a dream scenario, but is it a pipe dream?

What generally passes for wireless charging nowadays is something of a misnomer. You lay down a phone such as Samsung ’s flagship Galaxy S8 onto a “wireless” charging pad, mat or cradle that is itself tethered to some nearby socket. It’s convenient, sure, but not exactly liberating.

“We believe from a consumer perspectiv­e there’s very little utility there,” says Stephen Rizzone, CEO of San Jose-based Energous. “If you have to drop your mobile device … onto a charging surface, then it’s really no longer mobile.”

Hatem Zeine, chairman, chief scientist and founder of Ossia in Bellevue, Wash., concurs: “The way we look at this is that wireless power should be like Wi-Fi. You go into your home, your phone will charge in your pocket, you don’t need to place it somewhere or orient it somewhere or even know where the power transmitte­r is. It should just

“Theat wirelessth­is wayis powerthat we look should be like Wi-Fi. You go into your home (and) ... it should just work.” Hatem Zeine, chief scientist, Ossia

work.”

Another company, uBeam out of Santa Monica, Calif., is developing a solution that transmits targeted power through inaudible high frequency ultrasonic technology.

“We are literally on the bleeding edge of science in what we’re doing here,” says uBeam CEO Meredith Perry, who broke her recent silence to talk to USA TODAY. “In Silicon Valley-years, it has taken an insanely long amount of time.”

These companies are chasing “uncoupled” power solutions, a technology that could amount to one of the next major innovation­s for smartphone­s whose technologi­cal upgrades have stagnated lately.

Some of the efforts are still confined to labs. Scientists at Disney Research in Pittsburgh gained attention earlier this year for a prototypic­al 16x16-foot room they built in which the walls, ceiling and floors were all constructe­d of aluminum panels. Inside was a copper pole with capacitors able to transfer power to almost any location in the room. Researcher­s charged phones, toys and lamps. But Disney has no immediate commercial plans.

“The real tradeoff here in some ways is the amount of deliverabl­e power you can get to a device vs. how safe it is … and how much mobile freedom you get,” says Alanson Sample, an associate lab director and principle research scientist at Disney Research.

The broad promise is that wireless power schemes will supply juice not just to the phones and computers you carry, but to hearing aids and other wearables, sensors inside connected devices around the home and in businesses, even electric vehicles. No cables, wires or charging pads needed. So what’s the holdup? While the technology has shown itself to work to some degree, it’s hard to do over distances.

It’s very early: The potential solutions in developmen­t are incompatib­le with one another, in various stages of progress and aimed at different corners of the consumer and industrial market.

“When we developed the wireless charging standard, the things that were most important were safety, efficiency and, to some extent, cost. As soon as you start to transmit power over large distances, all of this becomes more difficult,” maintains Menno Treffers, chairman of the Wireless Power Consortium, which developed the Qi (pronounced “chee”) inductive standard, one of two main “tightly coupled” wireless charging standards in use today.

Challenges abound: Solutions must be practical, affordable and able to charge multiple devices simultaneo­usly and within reasonable range of a transmitte­r.

Transmitte­rs, especially those in the home, can’t be eyesores, and indeed the vision in some cases is to build the tech into furniture or walls.

Ideally, charging will take place even when there’s no direct line of sight between transmitte­r and receiver, so you could be able to charge the phone in your pocket. That’s one of the limiting factors, for example, in uBeam’s approach.

Suffice it to say, the tech must not only be safe but cannot interfere with other products. In the U.S., the Federal Communicat­ions Commission must give its blessing.

Interim steps for phones would come in the form of covers, sleeves, dongles and cases with embedded wireless power solutions.

“But if you’re going to get mass adoption, you’re going to have to find a consumer electronic­s manufactur­er, an Apple, a Samsung, that is willing to put a transmitte­r into their devices,” says Rob Reuckert, managing director of Sorenson Capital in Lehi, Utah.

Indeed, Apple is something of a wild card in the space. The company has yet to offer wireless charging as a feature within the iPhone, lagging Samsung and others.

It’s a reasonable bet that Apple will add wireless charging to the 10th anniversar­y iPhone that’s expected to be unveiled in September, though whether the solution goes beyond a mat or cradle seems far less certain and certainly premature without FCC approval. Apple did join the WPC this year.

Wireless charging could also soon be a feature for laptops and cars.

Watertown, Mass.-based WiTricity is approachin­g wireless power through magnetic resonance technology, not to be confused with the MRIs in the medical field.

Dell is expected to bring out the yet-to-be-priced Latitude 7285 laptop in mid-July, the first with built-in wireless charging based on WiTricity’s approach. For now, it will require a charging pad.

But WiTricity’s vision is to move such charging technology under the desk, into a nightstand or kitchen countertop.

The same principle might apply if you park an electric vehicle over a charging pad in your garage.

“It’s not about filling whole rooms with power,” WiTricity CEO Alex Gruzen says. “We’re talking moving inches to feet.”

Some are thinking bigger than rooms or even buildings, as in whole cities.

In April, AirFuel Alliance — another wireless standards organizati­on — announced the launch of its first resonant-based smartcity ecosystem in Shenzhen City, China, to provide wireless charging service in a variety of public venues including the airport, subway stations, hotels, restaurant­s and shopping malls. Qualcomm and Chargifi are among the companies involved in the effort.

Energous CEO Rizzone expects the first wave of its true transmitte­rs with the required FCC approvals to hit the market at the end of the year.

(The company did recently get FCC approval for a mat-based solution.)

Solutions must be practical, affordable and able to charge multiple devices simultaneo­usly within range of a transmitte­r.

 ?? DISNEY RESEARCH ?? Scientists at Disney Research in Pittsburgh built a 16x16 wireless charging room in which they charged toys, lamps and phones.
DISNEY RESEARCH Scientists at Disney Research in Pittsburgh built a 16x16 wireless charging room in which they charged toys, lamps and phones.
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 ?? SURFACE BY MICROSOFT; THE ESSENTIAL SMARTPHONE BY ESSENTIAL ?? Mass adoption will require companies to put transmitte­rs in their devices, experts say.
SURFACE BY MICROSOFT; THE ESSENTIAL SMARTPHONE BY ESSENTIAL Mass adoption will require companies to put transmitte­rs in their devices, experts say.

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