Megyn Kelly’s ratings on the rise

Au­di­ence grows as fo­cus shifts to ha­rass­ment.

USA TODAY US Edition - - MONEY - Mike Snider

Megyn Kelly may be find­ing her voice — and more view­ers — by tack­ling the is­sue of sex­ual ha­rass­ment on her NBC morn­ing show.

The for­mer Fox News an­chor got off to a rough start with Megyn Kelly To­day, but her 9 a.m. ET/PT hour of NBC’s To­day show has be­gun to see some ratings suc­cess as she has reg­u­larly de­votes time to the is­sue. And her show Mon­day likely cap­tured plenty of eye­balls, be­ing that her guests were three women who have ac­cused Pres­i­dent Trump of sex­ual mis­con­duct.

By mid-Oc­to­ber and into November, Kelly’s au­di­ence be­gan grow­ing, in­clud­ing among the im­por­tant core group of those aged 25 to 54, ac­cord­ing to Nielsen. View­er­ship has in­creased monthly, and the show is cur­rently av­er­ag­ing 2.7 mil­lion view­ers in De­cem­ber, Nielsen says. To­day still trails ABC’s Good Morn­ing Amer­ica in to­tal view­ers.

In Septem­ber, dur­ing the first full week for Megyn Kelly To­day, the show drew an av­er­age of 2.5 mil­lion view­ers, ac­cord­ing to Nielsen, which was down

12% from that same hour a year be­fore when To­day’s Take co-hosted by Al Roker along with oth­ers in­clud­ing Tam­ron Hall aired in the times­lot. Since its Sept.

25 launch through Dec. 3, Megyn Kelly To­day view­er­ship is down 20% com­pared with the same hour last year, av­er­ag­ing 2.4 mil­lion view­ers, Nielsen says.

Kelly had hoped to steer clear of pol­i­tics on To­day. In­stead, she said at the time, the show was meant to pro­vide “maybe a lit­tle hope to start your day.”

How­ever, as a grow­ing list of men were pub­licly ac­cused of sex­ual mis­con­duct, Kelly be­gan ad­dress­ing the is­sue. In Oc­to­ber, she did in­ter­views with ac­cusers of her for­mer Fox News col­league Bill O’Reilly, movie mogul Har­vey We­in­stein and NBC po­lit­i­cal an­a­lyst Mark Halperin.

On her Oct. 23 pro­gram, Kelly made pub­lic an email she sent last year to top Fox News ex­ec­u­tives com­plain­ing about O’Reilly, who had said there had been no com­plaints about him at the net­work. She called that false “be­cause I com­plained,” she said. O’Reilly was fired in April af­ter an in­ter­nal in­ves­ti­ga­tion into sex­ual ha­rass­ment al­le­ga­tions by sev­eral women.

Then on Mon­day, three women who have ac­cused Trump of sex­ual mis­con­duct — Rachel Cooks, Samantha Holvey and Jes­sica Leeds — ap­peared to­gether on Megyn Kelly To­day be­fore a news con­fer­ence where the women re­quested a Con­gres­sional in­ves­ti­ga­tion into their claims against the pres­i­dent.

“Amer­ica, as you know by this point, is hav­ing it’s own ‘Me Too’ mo­ment, as men from the very pub­lic worlds of jour­nal­ism, en­ter­tain­ment and now gov­ern­ment are be­ing outed and of­ten pun­ished for some­times decades of sex­ual mis­con­duct,” Kelly said on air Mon­day be­fore in­tro­duc­ing her guests. “But does that ac­count­abil­ity ex­tend to the Oval Of­fice?”

NBC

More view­ers are start­ing to tune in to “Megyn Kelly To­day.” NBC

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