USA TODAY US Edition

Self-control proves key to financial health, wealth

- Peter Dunn USA TODAY Peter Dunn is an author, speaker and radio host, and he has a free podcast: “Million Dollar Plan.” Email him at AskPete@petethepla­nner.com.

Throughout the last 20 years, I’ve asked myself the same question over and over: What do people really want out of their financial lives? I keep asking because the answer keeps evolving.

My earliest answer was “a person wants to make enough money to live the life they want to live.” I was happy with that answer until I realized how vague and riddled with flaws it was. It’s the epitome of a wild goose chase.

Over the last couple of years, I concluded the answer to my initial query was people want a solid income, no financial stress and a successful retirement. And while this is still true, these desires are further down the priority list than I had thought. We want the ability to make these ambitions our realities. But wouldn’t you rather have the tools to deliver on your original goals?

I now believe people are seeking something they don’t even know they’re seeking, and that’s why so many are having trouble finding it. The financial mistakes we make are attempts to gain what we so esoterical­ly seek.

We seek self-control.

‘I’m in charge!’

Do you want to know why you buy things you can’t objectivel­y afford? Because you want to feel like you’re in control of a situation you aren’t really in control of. “I’m in charge!” your credit card screams, acting as the emissary of your financial baggage at your favorite retail store. But you’re not in charge if you don’t have self-control.

Self-control is a learned behavior that can be borrowed from other aspects of your life. You can draw on other exhibition­s of self-control to power your financial life. Have you ever quit smoking? Great, you have what it takes to master financial self-control. Have you ever taken control of your fitness and diet? Fantastic. The parallels between health and wealth are almost eerie.

Wealth doesn’t really matter

Don’t mistake self-control for having so much money that you’re virtually in control of your destiny. Even people who seemingly have all the money in the world don’t necessaril­y drink from the grail of self-control.

True self-control is agnostic of wealth. That’s why you can relish financial self-control without great wealth. You don’t have to have a lot of money. You just need to not need a lot of money.

You know, or know of, a wealthy person who has everything but self-control. There’s a myth that people with money or healthy incomes got it due to great financial wisdom. Anecdotall­y, that’s rarely the case.

A brain surgeon’s financial success on paper doesn’t necessaril­y have anything to do with financial wisdom, selfcontro­l or fiscal perfection­ism. I know this because I’ve met several brain surgeons who are financial disasters — and lawyers, and profession­al athletes, and salespeopl­e, and CEOs (and financial planners, for that matter). Until those individual­s find self-control, there will be an emptiness unfilled by cashmere scarves, luxury cars and whatever other material possession­s they think lets them be a shot-caller.

Self-control fills all voids, chasms and deficienci­es.

An intentiona­l effort

I’ve been experiment­ing with acts of self-control over the last two months, specifical­ly in the realm of health and fitness. The effort has been worth it. The strange part about intentiona­lly seeking self-control is that it continues to reveal new aspects of itself.

For example, it feels good to not default to a burger, fries and a beer during a layover at whatever airport I happen to be in. At first it was a struggle, and I clung to the good feeling I got from making the right food choices. But now it’s evolved into the power of effortless­ly being able to say no to something that has brought me so much pleasure (and extra pounds) in the past.

On your quest for financial self-control, understand that it’s a process. You’ll be forced to park your emotions, ignore account values and resist the magnetism of consumeris­m. Persistenc­e here is easier said than done. Your emotions alone are enough to wreak havoc on your intended outcomes.

Want to give it a shot?

Choose a goal with the financial price tag equal to two months’ income. Ideally, your goal is to pay down debt, set money aside for the future or fund a practical solution to a major problem.

Start by dedicating at least 10% of your next paycheck to the goal. You likely can tolerate this with just a few small adjustment­s. But at the 10% level could you handle this for 20 months? Or could you make 20% work for 10 months? Because that’s how long it would take.

I don’t think you can do it without employing self-control. To succeed, you’d be forced to scrutinize your current habit, and then slash other expenditur­es that once seemed unslashabl­e. The whole process is a grind until selfcontro­l kicks in.

At that point, it’s truly a pleasure.

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