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Domino’s delivers for streets in disrepair.
DES MOINES, Iowa – In the name of protecting pizzas across the city – and improving its roads – the City Council on Monday night decided to allow Domino’s Pizza to repair some of the city’s potholes.
As a part of its Paving for Pizza marketing campaign, Domino’s will provide $5,000 worth of time and materials to patch an estimated 200 potholes on public streets in the city.
According to a report to the council, City Manager Scott Sanders also will receive a dozen $10 gift cards.
The item was on the consent agenda for Monday’s City Council meeting.
In its message to the council, the city manager’s office mentions last month’s Register story encouraging residents to apply for the program.
The next day, June 22, Domino’s contacted city staff to notify them Des Moines had been chosen.
On the Paving for Pizza website, Domino’s says it can’t “stand by” as innocent pizzas are needlessly tossed around by poor roads.
The pizza company even has footage of an in-transit pizza being jostled about by your choice of mild, moderate, critical or catastrophic roads.
A mild ride shows the multi-topping pie movie slightly, while the pizza under the catastrophic setting jumps and breaks apart as if a jackhammer hit the bottom of the box.
With the council approving the work, Des Moines joins the likes of Bartonville, Texas; Athens, Georgia; Milford, Delaware; and Burbank, California, as cities Domino’s has helped.
Photos on the Paving for Pizza website show Domino’s-branded construction equipment and traffic cones and even the company’s logo painted over the repaired streets with its slogan: “Oh yes we did.”
The city’s public works department also will send Domino’s at least two photos of the filled potholes.