Ap­ple rolls out iPhone XS, XS Max for launch

Larger screens, more pow­er­ful chips fea­tured

USA TODAY US Edition - - MONEY - Brett Molina USA TODAY

Ap­ple in­tro­duced three new mod­els of its pop­u­lar iPhone on Wed­nes­day dur­ing an event at its head­quar­ters in Cu­per­tino, Cal­i­for­nia, in­clud­ing the iPhone XS and XS Max, which launch on Sept. 21.

The iPhone XS and XS Max will ar­rive in three ver­sions: 64GB, 256GB and 512GB of in­ter­nal stor­age. The XS will start at $999, while the XS Max starts at $1,099.

Pre-or­ders for the de­vices open Fri­day.

Both smart­phones, along with a lower-cost iPhone XR launch­ing next month, of­fi­cially send off the era of the smaller iPhone screen. The small­est screen avail­able among all mod­els is 5.8 inches, com­pared to the 4.7-inch dis­play on the iPhone 8, re­leased last year.

The iPhone XS will fea­ture a 5.8inch su­per retina dis­play, while the XS Max will boast a 6.5-inch screen. Both phones are as big as an iPhone 8 Plus.

The phones will also fea­ture a more pow­er­ful chip, dubbed A12 Bionic, de­scribed by Ap­ple mar­ket­ing chief Phil Schiller as "the smartest and most pow­er­ful ever" for a smart­phone. The phones also have a 7-megapixel front­fac­ing cam­era and two rear-fac­ing cam­eras, sim­i­lar to the iPhone X.

Mean­while, the bud­get­friendly iPhone XR will ship on Oct. 26 start­ing at $749 for the 64GB model. Pre­orders will open Oct. 19. It's avail­able in six fin­ishes, in­clud­ing blue, coral and yel­low. It will fea­ture a 6.1-inch LCD liq­uid dis­play and a sin­gle 12-megapixel cam­era on the back of the de­vice.

Ap­ple also in­tro­duced a new ver­sion of its Ap­ple Watch, the Se­ries 4, which will in­clude an elec­tri­cal heart sen­sor ca­pa­ble of tak­ing an elec­tro­car­dio­gram. The fea­ture has been ap­proved by the FDA, said Ap­ple chief oper­at­ing of­fi­cer Jeff Wil­liams. The watch will also be able to de­tect if you've fallen and can't get up.

The Se­ries 4 will launch Sept. 21, start­ing at $399, with the cel­lu­lar model go­ing for $499.


Ap­ple dis­plays its com­plete lineup of iPhones.


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