USA TODAY US Edition

‘SNL’s’ show not exactly prime time

- Maeve McDermott Columnist USA TODAY

From its hosts and performers to – serendipit­ously – its winners, “Saturday Night Live” was overwhelmi­ngly represente­d at the 2018 Emmy Awards.

Unfortunat­ely for the viewers who sat through all three hours of NBC’s selfcongra­tulatory slog, the Emmys’ parade of “SNL” talent wasn’t enough to save the awards show – and provided an unfortunat­e reminder that the glory days of the once-vaunted variety show have long since passed.

Preliminar­y national ratings for the

70th Primetime Emmys fell 11 percent from last year, to an all-time low of

10.2 million viewers amid a sharp downward trend for all awards shows.

A quick rundown of the Emmys’ total “SNL” takeover: Boss Lorne Michaels produced the show, tapping head writers Michael Che and Colin Jost to reprise their “Weekend Update” routine as the Emmys’ hosts. Kate McKinnon and Kenan Thompson opened the show’s song-and-dance number, and Tina Fey, Leslie Jones, Tracy Morgan, Will Ferrell and Andy Samberg all spoke during the ceremony, with Fred Armisen and Maya Rudolph appearing in the show’s recurring comedy segment. “SNL” also cleaned up nicely at the awards, winning the best variety show and seeing former talents John Mulaney and Bill Hader win writing and acting trophies.

The show was prefaced Monday with the announceme­nt of Adam Driver and Kanye West as the “SNL” host and musical guest for the show’s Season 44 premiere Sept. 29, treating the Emmys as an extended promo for the new episode. And while it’s almost a prerequisi­te for the Emmys to frequently plug whatever network is airing the ceremony that year, the barrage of “SNL” talent was striking – perhaps because their material was so unfortunat­e.

From their earliest days hosting “Weekend Update,” Jost and Che have been criticized for their sleepy segments, and their opening Emmys monologue didn’t show any improve- ment, with the two cracking mostly tired jokes about diversity and #MeToo with even less magnetism than normal. Things only got worse with Armisen and Rudolph’s near-unwatchabl­e segments, and while the duo have received some positive buzz for their new Amazon series “Forever,” their collective comedy greatness was nowhere to be seen during Monday’s show.

While Morgan fumbled his way through a Millie Bobbie Brown joke and Jones tried her best to keep up with RuPaul’s drag-name zingers, Fey – always a reliable awards-show player – was relegated to introducin­g the in memoriam segment. And though Thompson is a perennial “SNL” MVP, his puzzling appearance as the night’s final presenter, an honor bestowed on Oprah Winfrey at last year’s Emmys, reeked more than a little of Studio 8H nepotism.

Tack on TV legend Betty White’s Lorne Michaels flattery during her appearance – “You topped yourself tonight, Lorne,” she said to applause – and the producer’s own acceptance speech for “SNL,” in which he praised NBC’s ongoing survival, and the whole show was as self-congratula­tory an affair as we’ve seen in the Emmys. It was almost comical when a commercial for “SNL” aired during a break in the show, featuring many of the faces viewers had already seen during the telecast, plus a clip of Alec Baldwin’s increasing­ly stale take on President Donald Trump, a performanc­e awards show viewers were mercilessl­y spared.

With Baldwin’s Trump impression nearing its two-year anniversar­y, it’s hard not to imagine that NBC would want to leverage the Emmys to drum up excitement for the new “SNL” season. And yet the show seemed like less the comedy triumph its writers and producer likely hoped it would be and more like a misguided scheme by Jack Donaghy – a much funnier Baldwin character from a far superior NBC show, the late, great “30 Rock” – to maximize the network’s corporate synergy at any cost. As elaborate as the Emmys’ “SNL” takeover may have been, its team failed at their most basic mission: to make it funny.

 ?? ROBERT HANASHIRO/USA TODAY ?? “Saturday Night Live” head writers Colin Jost, left, and Michael Che were tapped to host the 70th Primetime Emmy Awards.
ROBERT HANASHIRO/USA TODAY “Saturday Night Live” head writers Colin Jost, left, and Michael Che were tapped to host the 70th Primetime Emmy Awards.
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