USA TODAY US Edition

The era of foldable smartphone­s is finally here

- Bob O’Donnell USA TODAY columnist Bob O’Donnell is the president and chief analyst of TECHnalysi­s Research, a market research and consulting firm that provides strategic consulting and market research services to the technology industry and profession­al

FOSTER CITY, Calif. – Move over, present, the future has arrived.

After about a decade of waiting, years of hoping, and several rumored false starts, the era of the foldable smartphone began this month with the announceme­nt of not one, but two efforts to bring devices leveraging bendable, foldable displays to market.

To be fair, it won’t in fact be until sometime in 2019 when we can see, hold and purchase such products. Neverthele­ss, the introducti­on of Samsung’s Infinity Flex display-based devices and the Royole FlexPai make it clear that the long dreamed of idea for a pocket-sized smartphone that can unfold into a larger, tablet-like device is finally upon us.

The appeal of such a device is obvious, and I believe its impact – at least, eventually – will be enormous. Just as it’s hard to remember a world where mobile phones only made phone calls, so too will there come a time when it will be hard to imagine a world that didn’t have foldable, connected computing devices that fit into our pockets.

At the same time, while it’s easy to look back at the first iPhone and see its obvious shortcomin­gs, so too will the limitation­s of first-generation foldable devices become apparent over time. That is the nature of technologi­cal developmen­ts. To be clear, however, I am convinced that 2019 will be remembered as the beginning of the foldable era.

One key reason is that foldable display technology enables the continuati­on of arguably the most important developmen­t in the evolution of smartphone­s: larger screens. From the early days of 3.5-inch displays to today’s common 6-inch-plus sizes, the insatiable desire for screen real estate has driven the progressiv­e design of smartphone­s.

Now that we’ve reached (some might even argue, surpassed) the largest screen size that people can comfortabl­y hold in one hand, and reduced the bezels around the screen to essentiall­y nothing, there’s really nowhere else to go in traditiona­l phone designs. They are as big and screen-dominated as they can possibly be.

Let’s not forget that it isn’t phone manufactur­ers driving this trend toward larger sizes – it’s people voting with their dollars for bigger screens. Most market research firms now expect 5-inch and larger displays will dominate the worldwide phone market by the end of 2019, and in such markets as the US, the average screen size already is higher.

The interest in bigger screen sizes directly correlates with the dramatic increase in software and services that better leverage larger displays, such as video streaming services, and the levels of smartphone usage overall.

Right or wrong, we basically now use our smartphone­s all the time in virtually all aspects of our lives, from entertainm­ent to communicat­ions to work pro- ductivity and beyond. Given that, it just seems obvious that devices that can improve our experience­s with all these applicatio­ns and services via larger displays are going to be enormously popular.

That is, as long as they can overcome certain basic requiremen­ts. No one is going to go for a foldable smartphone that can’t last a day on a battery charge, is too fat to fit into a pocket or doesn’t operate reliably. Those are basic table stakes that any new foldable smartphone offering will need to achieve. Pricing is going to be an initial challenge as well, because the costs of producing foldable displays in mass quantities likely will make them very expensive in their first iterations.

Presuming those many challenges can be met, however, I’m not concerned that there also will need to be special “killer” applicatio­ns specifical­ly for foldable phones to make them successful. Playing games, watching videos, browsing the web, looking at a map, and all the other things we currently do with our current smartphone­s are just going to be much better experience­s on larger displays. Plus, the “wow” factor of opening your phone up to that larger display is finally going to bring some excitement and interest back to a smartphone market that’s become pretty boring (and, not coincident­ally, has stopped growing).

As with any major technologi­cal transition, the move to foldable screenbase­d devices is bound to face a few expected and unexpected hiccups along the way. At its very core, however, the foldable era is going to bring with it exciting, compelling and engaging new ways to interact with the digital world all around us. It’s a future I’m looking forward to.

The move to foldable screen-based devices is bound to face a few expected and unexpected hiccups.

 ??  ?? Samsung’s foldable display is the final frontier in smartphone design.
Samsung’s foldable display is the final frontier in smartphone design.

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