USA TODAY US Edition

Bezos is latest CEO to see personal life become public

- Mike Snider

Amazon CEO Jeff Bezos, as a Master of the Universe, is used to being in control of a situation.

But now, after announcing the pending divorce from MacKenzie Bezos, his wife of 25 years, the Amazon founder finds his personal life splattered across the pages of the National Enquirer and, subsequent­ly, the internet and media landscape.

Such a developmen­t may be not only personally troublesom­e and embarrassi­ng but also potentiall­y an issue for Amazon itself.

CEOs and business executives “don’t like allowing the world to see what is going on in their personal lives,” said Sheri Warsh, partner at Chicago law firm Levenfeld Pearlstein, who represents highprofil­e trust and estate litigation clients. “Whether they are CEOs or movie stars or celebritie­s, we do our best to keep it out of the courts so the world doesn’t see what is going on.”

However, in Bezos’ case, it’s too late. The Enquirer has published a fourmonth investigat­ion in which it acquired text messages supposedly shared between the Amazon CEO and former Fox L.A. TV anchor Lauren Sanchez, a family acquaintan­ce with whom he reportedly developed a relationsh­ip.

One message the Enquirer includes in its report, a snapshot of which is published online and the rest in its current printed issue, has Bezos saying, “I love you, alive girl. I will show you with my body, and my lips and my eyes, very soon.”

Sanchez, 49, is the wife of Hollywood talent agent Patrick Whitesell. She and Whitesell, who owned a home in Seattle and have socialized with the Bezoses in the past, are also divorcing, according to several outlets including People.com.

Also a helicopter pilot with her own aerial production firm, Sanchez was hired to shoot aerial shots for Blue Origin, a private space company Bezos founded in 2000, the New York Post reported. Bezos’ wife, MacKenzie, knew the two were dating, the Post reported, citing an unnamed person close to Bezos.

Bezos, who also owns The Washington Post, told the Enquirer through an attorney that he “supports journalist­ic efforts and does not intend to discourage reporting about him.”

Drew Herdener, vice president of global corporate and operations communicat­ions for Amazon, told USA TODAY: “Jeff remains focused and engaged on all things Amazon.”

Still, it remains possible that publicity surround the breakup could potentiall­y affect what appeared to be an amicable divorce, based on the public statement about their plans posted Wednesday on Twitter.

Since Bezos is the world’s richest person, worth an estimated value of $137 billion, the divorce settlement has the potential to be the largest ever and, should it grow contentiou­s, could lead to additional laundry airing and asset forfeiture.

“Any human being, when they see negative press about themselves or their family, it’s going to, or could, bring up resentment or anger, which may make an amicable relationsh­ip not so amicable any more,” Warsh said.

And the blowback could go beyond the Bezos’ divorce to the Amazon boardroom. “It ultimately could lead to discord within the company,” said Juda Engelmayer, a crisis management expert and president of New York public relations firm HeraldPR. If Bezos is not “focusing on the business, then you are not good for the shareholde­rs.”

Such public airings have led to disruption­s for other executives. Nearly two decades ago, former General Electric Chairman Jack Welch saw his life become tabloid fodder when his second wife, Jane Beasley Welch, filed for divorce from him in 2002 after she found out he had an affair with the then-editor of the Harvard Business Review (he subsequent­ly married the woman, Suzy Wetlaufer).

More recently, Intel CEO Brian Krzanich resigned in June 2018 as his past history of an affair with an employee was publicized in stories in The Wall Street Journal and other outlets. Krzanich, the company said, violated a non-fraterniza­tion policy enacted in 2011.

“Nobody likes their dirty laundry to be aired in public, and yet it’s kind of the price of celebrity,,” said Rem Rieder, a former USA TODAY media columnist who now teaches journalism at Widener University in Chester, Pennsylvan­ia.

While tabloids “live for this,” Rieder doesn’t see the incident “really blowing up Amazon or the Post. I think that would be a stretch.”

 ?? AFP/GETTY IMAGES ?? Jeff Bezos and wife MacKenzie Bezos announced Wednesday that they were divorcing.
AFP/GETTY IMAGES Jeff Bezos and wife MacKenzie Bezos announced Wednesday that they were divorcing.

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