USA TODAY US Edition

More travelers bring their own pillows

Many don’t want to put their face on something “used for God knows what”

- On Travel Christophe­r Elliott USA TODAY

Why do frequent travelers pack their own pillows?

“Because I don’t like putting my face on something that has been used for God knows what,” says Paula Miller, a retired teacher who lives in Kitty Hawk, North Carolina. “I have an aversion to any pillow that isn’t mine. I would much rather give up the space of one outfit in order to get a good night’s sleep.”

Miller is part of a broader, slow-moving trend among travelers who no longer trust the pillows, sheets and bedspreads furnished by their hotel or vacation rental. Today, you can find hotel guests who pack their own travel pillows for a variety of reasons, including comfort and cleanlines­s.

About seven in 10 Americans rated pillows as having a “big impact” on their ability to get a good night’s sleep, according to a survey by the National Sleep Foundation. Several other studies suggest that frequent travelers, particular­ly business travelers, find the pillows provided by hotels unsuitable as an impediment to a good night’s rest.

“As silly as it may sound, horrible pillows have practicall­y ruined the past two trips to Vegas,” says Annie Valades, a former TV marketer based in Colorado Springs, Colorado.

Pillows are personal

Jean Roberts endured moldy, smelly, dirty hotel pillows before finally packing a travel pillow. She says it took a few “off the grid” trips to Southeast Asia to turn her into an ardent pillow-packer. She and her husband visited Sabah, Malaysia, an area that had recently flooded. The pillows on her bed had spent some time underwater, too.

After that she carried her personal pillow, filled with a blend of down and fiber and covered with bright yellow material “so it can’t be left behind,” says Roberts, a retired sculptor who lives in Melbourne, Florida.

Other guests say they pack their pillows for comfort. Nick Brennan, who runs a wireless company in England, says his pillow is a “personal” thing. He discovered his favorite on a trip to Australia and purchased four of them on the spot.

“My pillow is just right,” he says. “It feels very comfortabl­e to me and is firm and supportive yet soft. I find some hotel pillows are just too soft and your head sinks into them. Some people like this. I don’t. Other times the pillows can be rock hard. Again, each to their own.”

The travel industry is slow to react to pillow demand

Dan Daftari, a hotel industry consultant who founded Sleep CoCo, a highend pillow company, says the lodging business has largely ignored pillows because they don’t last as long as the more expensive mattresses sold in hotel catalogs and because the market is so segmented.

“Only in the last 18 to 24 months have things like pillow menus and options for down or down alternativ­e pillows become available to guests,” he says. “These options are typically only offered at the higher-end hotels in major cities, and in most cases, guests are unaware of this service.”

It isn’t just the pillows, but also the pillowcase­s.

“Some hotels have lovely quality pillowcase­s, but most do not,” says Andi Neugarten, the Founder of Sleep ‘n Beauty, which makes silk sheets and pillowcase­s. “Also, in order to withstand the number of guests and laundry, most times these are laundered with chemicals which I find offensive.”

Should you travel with your own pillow?

If you travel frequently, you might want to become a pillow-packer. You’re a candidate if you travel to exotic places that don’t have the same hygiene standards as you, or if you have trouble sleeping in a hotel or vacation rental bed.

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