USA TODAY US Edition

Don’t take your eyes off NBA during March Madness

- Martin Rogers Columnist

This is a strange time of year for the NBA. America is transfixed by basketball, but the profession­al variety of the sport gets less attention than perhaps at any other time apart from the empty months of August and September.

It kind of works out. March Madness begins with the NBA playoff entrants for the most part decided. By the time college hoops packs up, the Warriors and a bunch of hopefuls will be almost ready to begin the NBA postseason chase for the title.

However, while hardwood-tinted eyeballs will largely be trained on the NCAA tournament for the next little minute, don’t be duped into thinking these parting weeks of the NBA regular season are simply marking time until the real business begins.

Between now and the close of the campaign there are a series of plot lines, mini-battles and tussles for seeding that will go a long way toward determinin­g whether a multitude of teams head into the summer with cheers or tears.

As we know, when it comes to conference muscle-flexing, it is the left-hand side of the country that struts like a Venice Beach bodybuilde­r while the East puts on its jacket and runs for cover like a weakling on a wet Atlantic City Wednesday.

The Western Conference is best, but it is also stressed, with the standings log-jammed and a collection of teams still not definitive­ly separated after more than five months of effort.

“It definitely takes on a different mind-set,” Warriors coach Steve Kerr said, talking about the final weeks. “Each game takes on more importance. Last year, I think the final 20 games, we kind of knew we were going to be the two seed, so it is a little different this year.”

This time, there is everything to play for as the Warriors seek their third title in a row. The surprising consistenc­y of the Nuggets, combined with some uncharacte­ristic slips from the Warriors, has kept the pressure on Kerr’s team throughout. Going into Sunday, Denver was 49-22 and Golden State 49-23.

While prior years have allowed Kerr to rest key members down the stretch of the regular season, such an approach now would increase the possibilit­y of being a two seed and boost the potential for a matchup with the Rockets in the second round of the playoffs. If that rematch of last year’s epic Western Conference finals matchup is to happen, the Warriors would surely prefer it to arrive later.

Below Houston in the standings, the stakes arguably get even higher. The Clippers are currently slated for a firstround meeting with the Trail Blazers, but it wouldn’t take more than capitalizi­ng on a friendly finishing schedule to jump several spots. Conversely, the fourth-place Trail Blazers could see not only home-court advantage but also any kind of positive seeding spot dissipate with a slight dip in form, a possibilit­y that might hinge on the strength of CJ McCollum’s injury recovery.

“You drop a game, then you drop a few slots in the standings,” Trail Blazers guard Damian Lillard told The Oregonian. “Win a few and you move up.”

In the Eastern Conference, the battle that matters is the three-headed struggle among the 76ers, Pacers and Celtics, who will decide the third, fourth and fifth seeds. If things are still on a knife’s edge so deep into the season, it is reasonable to think that home court in a 4 vs. 5 series could be pivotal.

The Pacers have held firm despite losing Victor Oladipo to a season-ending injury, and Boston, for all of its inner strife, still has a real shot at the far more favorable three seed, complete with a likely matchup against a team with a record close to .500.

On the flip side, the Pistons, Nets and Heat would all prefer to clinch a six seed, thereby averting the surging Bucks and Raptors, who are locked in on the East’s top two spots.

Given how narrow the margins are in both conference­s, such outcomes can easily be determined on one night, by one play or by one player.

The repercussi­ons, though, are significan­t enough to linger. At the end of this postseason, coaching contracts, personnel moves and free agency cash — plus, in some cases, the direction of a franchise — can hinge on what goes down over the coming months.

In the NBA right now there are no brackets in sight, but the stakes are as high as ever.

 ?? TROY TAORMINA/USA TODAY SPORTS ?? Stephen Curry and the Warriors are trying to secure the No. 1 seed in the Western Conference.
TROY TAORMINA/USA TODAY SPORTS Stephen Curry and the Warriors are trying to secure the No. 1 seed in the Western Conference.
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