THE KEE­BLER ELVES ARE GET­TING A NEW BOSS

USA TODAY US Edition - - MONEY -

Kel­logg is sell­ing Kee­bler cook­ies and other brands for $1.3 bil­lion, about $2.6 bil­lion less than it spent on that brand alone 17 years ago. The Bat­tle Creek, Michi­gan, com­pany said Mon­day that it will sell Mother’s and Fa­mous Amos cookie brands, as well as its fruit-fla­vored snack, pie crust and ice cream cone busi­nesses, to the Ital­ian sweets maker Fer­rero.

MATT ROURKE/AP

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.