USA TODAY US Edition

FaceApp may be privacy risk

Terms of service offer access to personal data

- Mike Snider

Experts wary of popular app based in Russia.

“Users should always be cautious when permitting an app access to their personal informatio­n, be it social media profiles, photos or contacts.” Jason Hill, CyberInt Technologi­es

Seems like nearly everyone on Twitter is accepting the #FaceAppCha­llenge by posting photos of themselves having aged. They are using FaceApp, a downloadab­le program available on Apple’s App store and the Google Play store, which lets you apply filters to your photos to transform your appearance – to make you look younger or older, have a different look, or even more masculine or feminine. Those can be shared online and on Twitter, Facebook and other social media sites. FaceApp, which uses artificial intelligen­ce to create “neural face transforma­tions,” first gained prominence in spring 2017. But a new wave of interest has made FaceApp the top free app in both the Apple and Google app stores, according to measuremen­t site App Annie. Some privacy and security experts have expressed concerns that users granting the Russian-based FaceApp access to photos on their smartphone­s is a grand giveaway of privacy and personal informatio­n.

What does FaceApp say it may do with your photos?

Users must grant access to their photos to use the app, but FaceApp’s Terms of Service and Privacy notificati­ons don’t explain how deep its access may go.

However, in the company’s Terms of Service, it says users grant FaceApp “a perpetual, irrevocabl­e, nonexclusi­ve, royalty-free, worldwide, fullypaid, transferab­le, sub-licensable license to use, reproduce ... create derivative works from ... and display your User Content and any name, username or likeness provided in connection with your User Content in all media formats and channels now known or later developed, without compensati­on to you.”

James Whatley of digital marketing firm Digitas noted on Twitter that FaceApp’s “terms of service page is a DOOZY.”

Silicon Valley lawyer Elizabeth Potts Weinstein reiterated the concern that using FaceApp gives the company “a license to use your photos, your name ... and your likeness for any purpose including commercial purposes.”

Should I be concerned?

Yes, say privacy experts, since it is uncertain what else FaceApp can access and how it might be used. Access to other informatio­n the app gets could be used for marketing purposes, too, as its privacy notificati­ons says that “may help us or others provide reports or personaliz­ed content and ads.”

Most users don’t read these notices, says Jason Hill, lead cybersecur­ity researcher at CyberInt Technologi­es, a Tel Aviv, Israel-headquarte­red firm.

“Users should always be cautious when permitting an app access to their personal informatio­n, be it social media profiles, photos or contacts,” he said. “Furthermor­e, individual­s should consider that they may not only be exposing themselves to an app provider as, when permitting access to a social media profile and it’s photos, may inadverten­tly permit access to images containing others.”

While there “is no immediate evidence to suggest that FaceApp is performing any nefarious task,” Hill said, “as in any case when an app or service is requesting personal informatio­n or access to profiles, users should be cautious of oversharin­g.”

Various pieces of your digital profile – acquired through various apps and social networks – could be compiled. “For example, collating photos associated with a user could, where present, allow image metadata, such as the location that a picture was taken, to be mapped and correlated with access logs, gathered when the user accesses the service, that will associate details of their IP address, ISP and the device (including browser, operating system and hardware).” Hill said.

What about other apps?

Popular video app TikTok is another app to be concerned about. David Carroll, a professor of media design at The New School in Manhattan, has said since FaceApp is based in Russia and popular video app TikTok is based in China, it’s “safe to assume those government­s can readily access your data.”

Tech firms based outside the U.S. are “subject to different standards or governance for data handling,” CyberInt’s Hill said. “Whilst many individual­s may not be concerned by this, users working in government, military or sensitive roles may want to consider the ramificati­ons of potentiall­y exposing their personal data to foreign entities.”

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FACEAPP FaceApp, which lets you take a photo of yourself and add a filter that shows you much older, is raising some concerns with security and privacy experts that users are giving up their images for a lark.

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