USA TODAY US Edition
Don’t fret, Hard Rock is here to stay
Guitar-shaped hotel looms over Fla. complex.
HOLLYWOOD, Fla. – Want to sleep in a building shaped like a guitar? The Seminole Hard Rock Hotel & Casino in South Florida is banking on the idea that music lovers will flock to its new $1.5 billion-expansion, which opened Thursday and features a giant guitar hotel that’s impossible to miss.
Its aqua-glass tones reflect the Florida sunlight during the day, and once inside, it’s easy to forget you’re in a building shaped like a guitar, save for Hard Rock’s signature rock ’n’ roll memorabilia on display.
“You can’t have art without music,” said artist Laurence Gartel, 63, whose work is featured in the lobby.
“I think it’s unbelievable,” he said on opening day. “It’s fun; it’s different; it’s exciting; it’s pop culture. It’s all the things I think make art and architecture enjoyable,” the Fort Lauderdale local said.
The guitar building boasts 638 guest rooms and suites, with a Platinum King Suite (1,100 square-feet) for $989. Other rooms, such as a Deluxe King or Queen without a pool view, start at $189 but can climb as high at $519, depending on your dates. Guests are also responsible for a $25 per day resort fee.
The 34-level hotel has your standard amenities, but it also has guitar rentals available for guests who want to rock out during their stays.