USA TODAY US Edition

Unwrap gift-card abuse

Holiday shopping season is ripe for scams.

- Charisse Jones

The holiday season is upon us, and gift cards are ripe for giving and receiving – and stealing.

Gift cards have been the present Americans want most for 13 consecutiv­e years, according to the National Retail Federation. And 59% of consumers polled by the trade group say that’s what they want this holiday season.

But that popularity may be what makes gift cards such a prime target for thieves.

“The holiday period is a busier time for gift card scams simply because so many more people are considerin­g buying gift cards for their friends,” says Randy Pargman, senior director of threat hunting and counterint­elligence for Binary Defense, a computer and systems security and monitoring firm.

The gift card industry takes steps to minimize fraud, says Erin Wood, chairwoman for the Retail Gift Card Associatio­n.

“Gift cards are safe, secure and indemand gift options,” Wood says. “Unfortunat­ely, like all payments tools, criminals have found ways to abuse gift cards.”

Scams can include everything from a bogus sticker stuck on a card to PIN codes being compromise­d. Here are a few schemes to look out for, and tips to avoid them.

Exposed PIN: There are scammers who visit stores and write down the number and PIN (personal identifica­tion number) on the back of a card.

After they see it’s been bought, they hop online and use the balance. It’s a good idea to check the card to see if the wrapping has been tampered with, or if the PIN code has been revealed. If it has, take it to an employee – and pick a different card.

Guard your card: Make your cards hard for a scammer to snatch by tucking them into your wallet or purse. And if a card has a hidden PIN, don’t reveal it until you’re ready to use it, says Wood.

Similarly, she says, if the gift card is digital, stash it in an account or mobile wallet that requires a password and more than one way to access it.

Don’t lose it along the way: If you’re mailing a card, use a method that allows you to track the delivery.

If it’s being sent online, use a means that’s password-protected.

Not the right sticker: Some thieves will sift through a store rack and place a sticker over a card’s activation code. Then, when you place a certain amount of money on the card at the cash register, it will go to the scammer’s account and not yours, Pargman says.

Gift cards can’t be used to pay the light bill: Don’t be fooled by a random phone call or email requesting that you pay a bill or other alleged expense with a gift card. “That should immediatel­y

“No one from the government or police will ever ask you for gift cards.” Randy Pargman Binary Defense

raise a red flag,” Pargman says. “It’s almost certainly a scam .... No one from the government or police will ever ask you for gift cards.”

Good site, bad card: There are legitimate sites that allow people to resell gift cards they don’t want.

They are a handy way to get rid of a card you’ll never use and exchange it for one that allows you to purchase from a retailer that you prefer.

“The problem ... is it’s very difficult to tell if the gift cards you buy from those sites at a discounted rate are legitimate­ly sold or if they’ve been stolen by a scammer and are being sold for a profit,” Pargman says.

If a retailer doesn’t honor a stolen card or the original owner has already used up its value, “the consumer who was innocent of any wrongdoing can be the one left holding the worthless gift card,” Pargman says.

The Retail Gift Card Associatio­n recommends purchasing cards “from trusted sources and known brands, especially when buying online.”

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MIKHAIL MISHCHENKO/GETTY IMAGES

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