CHINESE ‘DUMPING’ CUTS MATTRESS PRICES BUT HURTS US INDUSTRY
Flood of products came amid an already struggling business
The average Chinese mattress imported to the U.S. in the first half of 2019 was priced at $153, according to the results of a U.S. International Trade Commission investigation. That compares with an average of $280 for similar U.S.-made mattresses.
Bought a crazy-cheap mattress in the last few years? You might have purchased one that a bipartisan agency of U.S. trade officials says was “dumped” here by Chinese manufacturers accused of cheating international trade conventions to gain a foothold in American bedrooms.
Dozens of Chinese companies flooded the American market with super-lowpriced mattresses in recent years, selling them to retailers for as low as $18 in a bid to grab market share quickly, according to trade officials and mattress makers.
Consumers purchased the mattresses under such brands as MLily and Linenspa at household national chains, online businesses, local retailers and mattress stores.
The dumping has further roiled an industry that has been bedeviled by disruption in recent years, including thousands of job losses, multiple bankruptcies and hundreds of store closures. While overexpansion and American bed-in-a-box companies have been widely blamed for the in
dustry’s upheaval, the dumping case suggests that ultra-cheap Chinese mattresses also have played a significant role in undermining American businesses and jobs.
In 2018, about 5 million mattresses were shipped to the U.S. by Chinese manufacturers that are now accused of having built their businesses on aggressive price cuts, according to the results of a United States International Trade Commission (USITC) investigation. That number is equivalent to about onethird of total mattress production capacity in the United States.
Bed-in-box opens Pandora’s box
The surge by Chinese manufacturers was made possible in part by the mattress industry’s shift toward bed-in-abox-style foam mattresses that can be easily shipped overseas.
Many consumers scored amazing deals because of this development. At least 12 importers reported average mattress values of less than
$100 from 2016 through
2018, according to the USITC. Experts agree that the quality of the typically entry-level mattresses was fine.
Now, the USITC is cracking down, imposing tariffs on Chinese mattresses of up to more than 1,700%. That means the price of importing a Chinese mattress that had cost a wholesaler $18 to bring into the U.S. would rise to more than $300, potentially pricing them out of the American market.
It also means deals on Chinese mattresses could dry up if the anti-dumping duties have their intended effect.
“That (tariff figure) gives you some incredible insight into how severe the dumping situation” has been, said Jerry Epperson, a mattress industry veteran and managing director of investment banking and corporate advisory firm Mann, Armistead & Epperson.
The average Chinese mattress imported to the U.S. in the first half of 2019 was priced at $153, according to the results of a USITC investigation. That compares to an average of $280 for similar U.S.-made mattresses.
The Chinese manufacturers are being unfairly treated, said Eric Emerson, an attorney at Steptoe who represented many of the Chinese mattress companies in the anti-dumping case.
The costs of mattress production as “calculated by the U.S. Department of Commerce do not fairly represent the Chinese producers’ actual cost of production or their profitability,” he said.
While the lower cost of manufacturing products in China can account for some of the price difference, the USITC and mattress companies alleged that the Chinese manufacturers should be subject to anti-dumping duties under the Tariff Act of 1930.
‘Absurdly low’ prices
The “absurdly low” prices enabled the Chinese manufacturers to boost their market share from virtually nothing to double digits within a few years, said Yohai Baisburd, an attorney for Cassidy Levy Kent who filed an international trade petition against the Chinese makers on behalf of several U.S. mattress companies, including Tempur Sealy and Serta Simmons.
“The Chinese were dumping from the beginning,” Baisburd said. “They had a rocket ship of growth fueled by the low prices.”
During that same time period, U.S. mattress makers suffered as the industry dealt with multiple challenges, including the Chapter 11 bankruptcy of the nation’s largest mattress retailer, Mattress Firm, hundreds of store closures and surging competition from upstart bed-in-a-box makers such as Casper.
The dumped mattresses were available at a variety of brick-and-mortar retailers, including Walmart, and online sellers such as Amazon and Wayfair, placing them in direct competition with American-made beds, according to industry experts and people familiar with the case.
Walmart referred questions to Emerson, and Wayfair did not respond to a request seeking comment. Amazon had no comment by press time.
The deals from Chinese mattresses may soon evaporate, and that’s bad for consumers, said Emerson, the attorney who represented Chinese companies.
“As a result of this action, it’s going to become increasingly more expensive for U.S. consumers,” he said.
Not related to Trump’s trade war
Though the dumping accusations have arisen during the Trump administration’s trade war with China, the mattress case is unrelated to that clash. The USITC, which is made up of Republicans and Democrats, voted 4-0 on Nov. 19 to impose the anti-dumping duties on the Chinese manufacturers after determining that U.S. mattress makers were “materially injured by reason of imports of mattresses from China.”
USITC officials who investigated the mattress market referred a USA TODAY inquiry to the group’s public affairs division. Spokesperson Peg O’Laughlin declined to comment for this story or provide panelists for interviews, saying it’s the commission’s policy not to discuss its investigations publicly.
In a publicly released report with heavy redactions, the commission’s staff identified several dozen manufacturers as violating international dumping laws in the USITC probe, including companies with variations on the names Zinus, Healthcare, Foshan, Jiashan, Jiaxing and Ningbo.
The companies that cooperated with the USITC investigation are now subject to duties from about 57% to 192%, while other manufacturers could be subject to duties of up to 1,731%.
As the Chinese manufacturers were allegedly dumping mattresses onto the U.S. market, American manufacturers buckled. U.S. mattress production capacity fell by 7% from 2016 to 2018, while Chinese production capacity soared by 60%, according to the USITC.
Of 28 American mattress companies surveyed by the USITC, 16 said cheap Chinese imports undermined their investment plans.
Five years of duties
The duties imposed on Chinese mattress manufacturers will last for at least five years, which could blunt the flow of cheap mattresses into the U.S.
Tempur Sealy CEO Scott Thompson said he believes they’ll be “productive” in stemming the tide.
If Chinese companies try to get around the duties by shifting production to foreign countries, that could trigger an “anti-circumvention” case involving additional penalties from the USITC, Baisburd said.
Officials with two of the marketleading Chinese manufacturers, Healthcare and Zinus, could not be reached for comment.
Despite the federal government’s crackdown, the Chinese mattress companies may have achieved their mission of securing a permanent place in American bedrooms.
In December 2018, Healthcare US Co., a venture of the China-based Healthcare company that makes the MLily mattress brand, announced plans for a $45 million plant in Winnsboro, South Carolina.
Fairfield County, where Winnsboro is located, landed a $300,000 Rural Infrastructure Fund grant from the state to “assist with the costs of building renovations.”
“This is a milestone for our company, and we are excited to support the community we will soon be calling home,” Healthcare Co. President James Ni said at the time.
“The Chinese ... had a rocket ship of growth fueled by the low prices.” Yohai Baisburd attorney