USA TODAY US Edition

‘Dat­ing Sun­day’: Find­ing love on­line

- Dalvin Brown Dating Tips for Men · Dating Tips for Women · Relationships · Dating Tips · Relationships & Sex · Tinder · Online Dating · Coffee Meets Bagel

If you’re sin­gle and your New Year’s res­o­lu­tion was to rev up the ro­mance, then Sun­day might be the best day to im­merse your­self in dat­ing apps.

Dubbed “Dat­ing Sun­day” or “Sin­gles Sun­day,” the su­per­fi­cial hol­i­day is the busiest on­line dat­ing day of the year, ac­cord­ing to sev­eral dat­ing apps and web­sites.

The date falls at the in­ter­sec­tion of sev­eral cul­tural influences, mak­ing it “the per­fect tri­fecta” for sin­gles look­ing to find love, ac­cord­ing to Julie Spira, a cy­ber-dat­ing ex­pert and au­thor of “The Per­ils of Cy­ber-Dat­ing.”

“You have peo­ple re­cov­er­ing from a breakup or who were down dur­ing the hol­i­days, you have all those New Year’s res­o­lu­tions, and you have the clock tick­ing down to Valen­tine’s Day,” Spira said. “It’s the first lonely hol­i­day af­ter the New Year.”

The date also falls to­ward the tailend of “cuff­ing sea­son,” where oth­er­wise pro­mis­cu­ous adults seek to be tied down by a re­la­tion­ship. Young adults are of­ten work­ing dur­ing the week­days and out so­cial­iz­ing on Satur­day, so Sun­days tend to be the busiest day of the week for web dat­ing through­out the year in gen­eral.

Spira said the in­for­mal sin­gle’s cel­e­bra­tion has gained trac­tion dur­ing the last decade as so­ci­ety shifted to em­brac­ing on­line dat­ing cul­ture.

The on­line dat­ing plat­form Match (for­merly Match.com) pre­dicts an 80% in­crease in sin­gle peo­ple com­ing to the app on Sun­day. The num­ber of sin­gles look­ing for love on that day has dou­bled in the past two years, the dat­ing app re­ports.

Cof­fee Meets Bagel has seen a sim­i­lar trend in early Jan­uary, the match­mak­ing plat­form told Quartz. Tin­der and Bum­ble also say there’s magic in the air on the first Sun­day in Jan­uary.

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