Some athletes have NIL plans in place

College athletes will have myriad opportunities to financially benefit from their name, image and likeness starting Thursday.

Laws in more than a dozen states will dictate the rules and regulations for players at schools in those jurisdictions. The NCAA board of governors approved temporary rules Wednesday that will allow schools outside of those states to determine how to enact their own rules.

Athletes across the country already are positioning themselves to take advantage when the switch is flipped and they can be open for business. Some have spent years cultivating their social brand. Others are dipping their toe into these waters created in this new era of NCAA athletics.

A look at some of the big names already making news:

Jordan Bohannon

The Iowa men’s basketball player was one of the prominent players who met with NCAA President Mark Emmert in March on this issue, so it is no surprise he’s being aggressive in his approach to profiting off his NIL. Last week, Bohannon posted mockups of T-shirts he planned to sell. The list price is $33.

Graham Mertz

The starting quarterback for Wisconsin who soon will start his second season, Mertz went public with his intent to participate in the possibilities of NIL by releasing his personal logo on Twitter.

Female athletes in Florida

Milner Technologies has decided to form a relationship with four female athletes in the state of Florida, according to a story in the Miami Herald.

The company will initially outlay $10,000 to be shared by the group – Miami volleyball player Taylor Burrell, Florida State soccer player Jaelin Howell, Central Florida track athlete Rayniah Jones and Florida gymnast Trinity Thomas – starting Thursday. Should the endorsement deals be successful, the company is open to further investment.

Mitchell Pehlke

The Ohio State lacrosse player started building his YouTube following and making money off his brand while attending high school in Virginia. Pehlke had to shut the monetary part down once he started college. Now the doors are open again and he’s going to jump in with both feet.

“I’m going to do as much as I can on that first day and just kind of keep the train going,” Pehlke told The Associated Press. “But I think right now it’s figuring out what I want to do and then drawing it out with my compliance contact to see if that’s all OK, and then get everything prepared for July 1, and then just hit the ground running.”

Max Borghi

It you’re looking to make money off your NIL, it doesn’t hurt to put out an advertisement. Borghi, a running back at Washington State, made it clear he’s open for business with a tweet.