Gannett, Tipico Sportsbook will partner on betting
Gannett Company, the parent company of USA TODAY, has finalized an exclusive multiyear deal with Tipico USA Technology to provide an extensive variety of new sports betting content throughout the USA TODAY Network.
As part of the five-year, $90 million deal, Tipico will become the exclusive sports betting and iGaming provider for Gannett and will integrate its odds, props, free-to-play games and betting trends throughout the network and more than 200 affiliated properties, including For The Win, Golfweek and MMA Junkie.
“Our highly engaged audience of more than 46 million sports fans crave analysis, betting insights, odds and unique features which we will provide with our Tipico alliance,” said Michael Reed, Gannett chairman and chief executive officer. “Tipico adds incredible expertise from their European operations and next-generation product capabilities, which offer our sports enthusiasts and local consumers a way to become even more invested in the games and sports they care about.”
Tipico is the leading sports betting provider in Germany and one of the top sports betting companies worldwide.
As part of the agreement announced Tuesday, Tipico will co-brand all NFL Wire team sites and For The Win, including a relaunch of the Bets subsection to “Bet For The Win, powered by Tipico Sportsbook.”
It will also provide odds pages throughout the USA TODAY Network, both in print and online.
Branded sports betting content is expected to debut in August to complement the start of the NFL season. In New Jersey and Colorado, Tipico’s sports betting operations will be live this fall, allowing readers to place bets through Tipico Sportsbook.
“Integrating their leading media properties with Tipico Sportsbook marks an important moment as we begin our acceleration in the U.S.,” said Adrian Vella, Tipico’s U.S. chief executive officer.
“Gannett’s best-in-class editorial operations and massive local footprint, partnered with Tipico’s game-changing technology, including end-to-end proprietary sports betting and iGaming products, will offer U.S. fans a slamdunk combination.”