USA TODAY US Edition

Let DeSantis-Trump race for ’24 begin

- Ingrid Jacques Ingrid Jacques is a columnist at USA TODAY. You can contact her at ijacques@usatoday.com or on Twitter: @Ingrid_Jacques

Forgive me for saying this, but the race for the White House is about to start in force.

If you thought you could get a breather from nonstop political rancor, you’re out of luck.

Now that Republican Florida Gov. Ron DeSantis has secured an easy reelection (his victory was called shortly after 8 p.m. Tuesday), he is expected to turn his focus to his 2024 ambitions.

By releasing a final campaign ad for governor in which he was portrayed as a freedom fighter appointed by God, it came across more like the soft launch of a presidenti­al run.

He’s not the only one with his sights beyond the midterms.

Former President Donald Trump has hinted at an announceme­nt for months, but he has turned up the noise in recent days about a 2024 bid for the White House. The latest is that he’ll announce something “big” next Tuesday.

By teasing a run, Trump has made it difficult for other Republican presidenti­al hopefuls. If he runs, it will rule out chances of winning for most other GOP candidates.

Not everyone, though.

‘Ron DeSanctimo­nious’ is no ‘Trump incarnate’

In the past year, DeSantis has risen as a GOP superstar for his conservati­ve leadership in Florida and for standing up to progressiv­e ideologies in schools and corporatio­ns – and he has done it without bowing to the altar of Trump as too many other Republican­s have.

The fact that he has been an asset on the campaign trail to other candidates also highlights how the party sees him as a rising leader.

He has broken records in fundraisin­g for his gubernator­ial race, and he has built a donor base around the country that proves he has what it takes for a presidenti­al run. He has even outraised Trump, and won over many of the former president’s supporters.

There are many in the Republican Party, including donors, who are sick and tired of Trump’s endless drama and criminal investigat­ions.

They see DeSantis as someone fresh, who could fight for the policies they support without the baggage Trump brings.

All of this has made DeSantis a target of Trump – and the Democrats.

A week ago, President Joe Biden called DeSantis “Donald Trump incarnate” at a Florida fundraiser – quite a different tone from their partnershi­p in response to Hurricane Ian. (It’s not clear whether Biden will run again, but there are Democrats turning against him.)

Not to be outdone, Trump chimed in with insults, too.

At a weekend Pennsylvan­ia rally – just days before the midterms – Trump angered a lot of conservati­ves when he mocked DeSantis by branding him with the nickname “Ron DeSanctimo­nious.”

Trump’s signature name-calling is his way of belittling opponents or those he feels threatened by, and clearly DeSantis is threatenin­g to him.

Election dynamics will be very different in 2024

While this may work on other candidates, DeSantis has built loyalty among the base, and Trump’s antics could backfire. It’s noteworthy that Trump withheld the name-calling of DeSantis at a Sunday rally in Miami.

Until recently, I had thought Trump wouldn’t run again. Winning is his brand. And as several Republican strategist­s have told me, given that he has already lost once, there’s a strong possibilit­y he could be branded as a two-time loser. He has (falsely) convinced enough of his fans the election was “stolen” from him in 2020. He’s not going to get away with that excuse again.

The dynamics will be very different in 2024 than they were in 2016, too. Trump brings with him the shadow of indictment­s, two impeachmen­ts – and an almost-certain challenge from DeSantis.

While Trump likes to boast of straw polls that show him trumping DeSantis in a 2024 matchup, plenty of others have shown the opposite.

The nomination wouldn’t be a sure thing for Trump, and I think he knows it.

 ?? GIORGIO VIERA/AFP VIA GETTY IMAGES ?? Republican Florida Gov. Ron DeSantis joins his wife, Casey, and their children at an election night watch party in Tampa on Tuesday. He may have ambitions for a higher office in 2024.
GIORGIO VIERA/AFP VIA GETTY IMAGES Republican Florida Gov. Ron DeSantis joins his wife, Casey, and their children at an election night watch party in Tampa on Tuesday. He may have ambitions for a higher office in 2024.
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