What’s the impact of Giving Tuesday?

Giving Tuesday is significant for various reasons, said Commissioner Kenneth Hodder, the Salvation Army’s national commander in the U.S.

The organization plans to unveil its giant Red Kettle in New York City on Giving Tuesday.

“It can serve as a reminder to anyone who has been shown kindness by someone else; it serves as an opportunity for us to express care for one another, our neighbors and our own communities,” Hodder said. “It can also be a way of magnifying the joy of the season.”