How much was spent?

On Black Friday alone, consumers spent $9.12 billion online, according to data from Adobe Analytics. That’s up more than 2% compared with last year. On Cyber Monday, shoppers spend $11.3 billion, up almost 6% from last year. That shakes out to about $12.8 million spent every minute from 5 to 6 p.m. EST, the peak shopping hour of Cyber Monday, Adobe Analytics found.

Shoppers spent an average of $325 on holiday-related purchases from Thanksgiving through Cyber Monday, according to the NRF and Prosper Insights report. That exceeded spending over the past two years but is below pre-pandemic levels.

In the U.S., goods sold over the Thanksgiving weekend were marked down an average of 30%, according to Salesforce data. Shoppers saw the biggest discounts on home appliances, which were marked down by an average of 42%. Apparel and luxury handbags experienced the second- and third-biggest discounts across all spending categories at 33% and 32%, respectively.