Summit Highlights

9 to 9:40 a.m. State of the Entertainment Franchise 9:40 to 10:10 a.m. Consumers in Control: Digital Media Trends 2018 10:10 to 10:40 a.m. Keynote Conversation With Kevin Hart 10:40 to 11:20 a.m. Marketing to the Multiplatform Fan 11:35 a.m. to 12:15 p.m. Storytelling and Building Iconic Brands 12:15 to 12:55 p.m. Masters of Targeting and Holding the Audience 1:55 to 2:10 p.m. Instagram’s New Class of Entertainer 2:10 to 2:40 p.m. Popularity: Winning the Multi-platform Game 2:40 to 3:20 p.m. What Will Resonate With the #Hashtag Generation? 3:20 to 3:35 p.m. Funny Business: Anatomy of a Successful Rebrand 3:45 to 4:30 p.m. Film Studio Keynote Conversation 4:30 to 5:10 p.m. The TV Zeitgeist – Masters of Audience Breakthrough