Veron­ica Beard

Variety - - Contenders -

Af­ter launch­ing eight years ago in New York, de­sign­ers Veron­ica Miele Beard and Veron­ica Swanson Beard—who are sis­tersin-law—have made their mark with so­phis­ti­cated, but funky, fem­i­nine pieces that in­clude beau­ti­fully tai­lored jack­ets ($495$1,295), pat­terned blouses ($158-$450), and flat­ter­ing skirts ($295-$795). While Veron­ica Beard is best known for their Dickey Jacket, the brand also de­signs jeans ($198-$298) and shoes ($350-$795), which are avail­able on­line at Veron­i­ as well as at their re­cently opened 1,800 square­foot West Coast flag­ship, which is lo­cated at 8471 Mel­rose Place. Their L.A. bou­tique also of­fers jew­elry from brands like Madi­son Mckin­ley, Dan­nijo, and Lele Sadoughi; sun­glasses from Le Specs; and ac­ces­sories and bags from Gabriele Frantzen, Clare V., and Ge­lareh Mizrahi.

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