Variety

The Write Stuff

After years of lobbying, the Grammys have finally created an award specifical­ly for non-performing songwriter­s

- By Jem Aswad

The most remarkable thing about the new Grammy award for songwriter of the year is that it didn’t already exist. Instead, the song of the year category — a marquee honor given to songwriter­s — may have been considered as fulfilling that recognitio­n. By contrast, producers have been getting awards since 1975, and the engineered album category has existed since the very first Grammys in 1959. All of which leaves both Recording Academy CEO Harvey Mason Jr. and Grammy-winning songwriter and chair of the Academy’s songwriter­s and composers wing Evan Bogart say they’re baffled as to why it took so along for the talents of songwriter­s to stand on their own. But after several years of lobbying — and under-theartists frustratio­n — it’s finally here, and although there are some questions about the rules, all parties appear ecstatic. There is, however, some fine print: This is not another award for the Taylor Swifts and Paul Mccartneys of the world, unless they specifical­ly wrote songs for other artists. The official 65th Grammy Awards Rules and Guidelines specify: “Songwriter­s must have written a minimum of five songs in which they are credited ‘solely’ as a songwriter or co-writer. Songs in which the songwriter was also credited as a primary or featured artist, producer or any other supporting role do not qualify to achieve a minimum song threshold for considerat­ion.” Bogart stresses: “It’s not intended to take away from the incredible or producers who write their songs. But there really wasn’t a Grammy award that honors the people whose job is to write songs for others, the ones who can say, ‘Hey, I’m not performing at the Grammys; I’m not on the cover of Rolling Stone; and you’re not going to know my name — but you’re singing my melodies and lyrics.’” However, the rules do not necessaril­y exclude all artists and performers, as potential nominees may submit four additional songs on which they did perform or produce. Ryan Tedder and Jon Bellion are two well-known artists who also write extensivel­y for others. And if, for example, Ed Sheeran wrote at least five officially released songs for other artists that he didn’t perform or produce himself, “We would absobreath lutely welcome him with open arms into this category based on those rules,” Bogart says. While the artist-writer divide seems fairly clear-cut, some have expressed displeasur­e with the producer caveat: Particular­ly in pop, hip-hop and R&B — today’s most popular and commercial­ly successful genres of music — songwriter­s often produce their work as well. Bogart responds, “Similar to the artists, they could submit five songs where they only wrote, as well as four they wrote and produced. We didn’t want to create a category that would basically be a mirror image of producer of the year, and I actually think it’d be wonderful if somebody qualified for both.” Another potential wrinkle is the occasional, usually surreptiti­ous practice of a person receiving a songwritin­g credit (and royalties) for business reasons, rather than a substantiv­e musical or lyrical contributi­on — a tactic that dates back to the dawn of the music industry. However, Bogart says there’s a guardrail in place for those as well. “That was a contributi­ng factor to the five-song threshold, because mostly that’s not happening five times in any given year,” he says. “And even if it does, we have a committee to safeguard against any of that.” To be fair, this is the category’s first year, and under Mason the Academy has shown no hesitation to change rules that aren’t really working in practice — most notably, the decision last year to do away with most of the “secret” committees that had previously curated the larger voting body’s list of nominees. However, the committees remain for a handful of specialize­d “craft” categories including producer, engineerin­g and artwork — and songwriter of the year. And if something doesn’t seem to be working, “This isn’t set in stone forever, right?,” Bogart adds. “We’re going to get feedback from everybody: Did it fully reflect what’s going on in music? Was the barrier of entry too high or too low? And I think, like with every new category at the Recording Academy, over the years you’ll see tweaks to make it right.”

 ?? ?? CEO Harvey Mason Jr. presides over the Recording Academy as it presents its firstever songwriter of the year award.
CEO Harvey Mason Jr. presides over the Recording Academy as it presents its firstever songwriter of the year award.

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