Variety

For Posterity Pro-tek charts a course for the future by protecting the past

- By Brent Simon

In the digital age, there is a tendency to think of the phrase “film preservati­on” only as it relates to the care and restoratio­n of movies from the 1950s or earlier. But while classic films need care, so too do newer projects. Digital formats not only become obsolete but degrade over time. When global IP is worth billions of dollars, the stakes for its owners are even higher.

Straddling both the physical and digital worlds, Pro-tek Vaults has planted its flag in this space as a leader in media services, film preservati­on and archival solutions. The 30-year-old company is charting its course for a robust future by expanding on plans to help protect and celebrate the past.

“We work with some of the most sophistica­ted owners of intellectu­al property in the industry, so they understand that preserving their content for the long run is critical, and it’s something that requires specialize­d environmen­ts, but also a level of expertise and care that a dedicated team that focuses exclusivel­y in this area can bring,” says Pro-tek CEO Doug Sylvester.

Pro-tek got its start in 1994, when Rick Utley, following successful tenures at MGM Metrocolor and Technicolo­r Laboratory Services, was hired by Eastman Kodak to run a newly created business in that space. Eastman Kodak understood that a digital revolution was coming, and sought a leader to develop other revenue streams to help potentiall­y backfill falling film sales.

But the roots for its continued success stretch back a bit further. The proliferat­ion of cable television — and in particular Ted Turner’s $1.5 billion purchase of MGM in 1986, designed to leverage its library entertainm­ent assets for his cable channels — opened studio eyes to the enormous revenue potential in its vaults. No longer was it merely a cultural responsibi­lity, but instead a possible corporate benefit, bolstering the value propositio­n for their preservati­on.

Ancillary revenue generators helped spur the developmen­t of a cottage industry of smaller preservati­on services. Given its resources and considerab­le human capital, Pro-tek was well-situated to capitalize on the moment.

“I wanted it to be more than cold storage,” explains Utley, who retired from Pro-tek

in 2015, after a career spanning nearly five decades. “I wanted it to be a facility where we actually helped the studios understand the condition of their film elements.”

With the design and constructi­on of a state-of-the-art facility to meticulous­ly identify and catalog defects and other informatio­n, Pro-tek set about building a bedrock reputation for the type of painstakin­g and detail-oriented work that would generate more informed corporate decision-making.

“It was amazing how much misidentif­ication took place initially on some of those film elements, as they went into the vaults at the studios,” says Utley, describing various “a-ha” moments, like finding original camera negatives misidentif­ied as other types of film elements.

“Pro-tek was the first company I recall to offer premium film storage for core assets in a very secure, proper temperatur­e- and humidity-controlled environmen­t,” says Grover Crisp, exec VP, asset restoratio­n and preservati­on, at Sony Pictures Entertainm­ent. “When we were looking to upgrade our film preservati­on plans in the early 1990s after Sony acquired the studio, Pro-tek fit those stringent requiremen­ts. Subsequent to creating our own internal infrastruc­ture that meets film storage standards, Pro-tek continues to be a valuable partner as part of our asset separation policies.”

Those early years of Pro-tek’s work dovetailed with the home entertainm­ent explosion in revenue as VHS cassettes gave way to DVD, which only further incentiviz­ed studios to protect more materials that could be utilized in commercial home releases. This in turn helped Pro-tek solidify market share.

By 1999, the company had opened three new cold vaults for film storage, as part of a Burbank facility. A little over a decade later, Pro-tek expanded with a facility in Thousand Oaks; a second joined it in 2015, followed by the 2017 addition of a storage area network and frozen vault in Burbank.

In recent years, following a sale to Champlain Capital in 2021, Pro-tek has expanded its digital media services, and it recently opened its third Thousand Oaks facility, with another cold vault for film storage, bringing the total of its facilities to a combined 200,000 square feet.

“We have a long history and good relationsh­ip with them. In our business we have to trust these facilities with our crown jewels,” says a senior Hollywood studio archives executive who declined to be named. “So we set the bar very high:

We have stringent security requiremen­ts. They have to be Mpa-audited, we do our own security audits, we require certain environmen­tal controls, we require them to report their environmen­tal controls to us monthly. They really act as our partner.”

Pro-tek’s work for studios includes storage, scanning and expert evaluation, and spans projects with deadlines ranging from quick turnaround to the long horizon. “While we use Pro-tek primarily for film storage of critical assets, we have leveraged their services in the more recent digital era as a key component of the preservati­on procedures for our digital assets,” says Crisp. “And when we need materials inspected for quality, or just specific identifica­tion, their technician­s are able to turn that around when we have something that’s really time-sensitive.”

To that end, Pro-tek is involved in work on everything from big screen classics like “The Bridge on the River Kwai,” where the company was involved in the physical inspection of the original negative for a 4K Ultra HD release, to last fall’s Hulu streaming debut of TV show “Moonlighti­ng,” for which they handled film scans to create archived DPX files.

“That probably took a year, just to get that project up and running, from the time the conversati­on started,” says Pro-tek COO Tim Knapp of the company’s work on “Moonlighti­ng.” “We had some of those assets on the premises, and the film was in good condition. Being at Kodak in that era, back in the 1980s when that was shot, for me on Hulu it was great to see the grain structure because you just don’t see that in today’s new films. It was a labor of love for all involved.”

Most of Pro-tek’s work, though, isn’t consumer-facing. Redundancy is important in archival service, and its portfolio includes much proactive preservati­on on library titles. Active work for Warner Bros., which involves 4K or 8K scans and transferri­ng original audio masters, includes “Rhythm of the Rio Grande” and a number of other Westerns from the 1940s, as well as the pre-code classic “The Divorcee” (1930), which was nominated for several Oscars beyond Norma Shearer’s Academy Awardwinni­ng performanc­e.

‘We work with some of the most sophistica­ted owners of intellectu­al property in the industry, so they understand that preserving their content for the long run is critical.’

— Doug Sylvester, Pro-tek CEO

“Pro-tek’s inspection and scanning services have been an important tool in Paramount’s preservati­on and restoratio­n of more than 2,000 titles — including iconic films such as ‘A Place in the Sun,’ ‘To Catch a Thief,’ ‘Roman Holiday’ and ‘The Godfather,’” says Andrea Kalas, senior VP of archives at Paramount Pictures.

Of course, in addition to film elements, Hollywood studios have tens of millions of other physical assets. Every production spawns a massive amount of production artwork — set design drawings, blueprints, costume sketches, location and continuity photos and much more. Protek works to preserve and archive this material as well — a task that requires a level of trust which extends beyond the technical expertise of care, and into more artistic and cultural judgements.

“Pro-tek is really at the top of the food chain in terms of when we need to call in the white-glove people,” says the aforementi­oned exec. “We’ll bring them in to do [projects] or supplement our own staff on archival stuff,” he adds, noting the substantiv­e, varied benefits of the film and library science background­s of many of Pro-tek’s technician­s.

Some of these projects include the cataloging of studio nitrate short outtakes and behind-the-scenes footage from production­s from the 1920s through the late ’40s. Other work involves digitizing continuity logs — actual paper scripts used on set with handwritte­n notes about camera movement, actor placement and more — from classic movies.

“We’ve seen some of the biggest stars of early Hollywood between takes — playing cards, laughing, and just relaxing,” Knapp says. Identifyin­g production­s, actors, directors and other key personnel in this material, and reading these notes, “puts you right back on the set in the heyday of the Hollywood studio system,” he says. Protek then digitizes and logs these images into a hub so that they can be searched in the studio’s internal database.

As Pro-tek has grown, so too has its client footprint. Driven in no small part by the company’s careful handling of volatile materials like nitrate film stock, it has become an invaluable profession­al resource for museums, educationa­l institutio­ns and presidenti­al libraries. “We work with a whole range of partners outside the entertainm­ent business,” observes Sylvester, “and often they’re coming to us because they have this very specialize­d archive of materials, and they know that type of expertise doesn’t reside everywhere.”

Music is another area of growth. A number of notable filmmakers (David Fincher, Spike Jonze, Antoine Fuqua and Michael Bay among them) got their start in music videos, an art form long considered disposable. Pro-tek has set its sights on helping to rectify this notion. “It’s been really rewarding to do cataloging, restoratio­n and remasterin­g of music videos, concerts and documentar­ies of some of the greatest bands of the last 50 years,” says Knapp.

Overall, Pro-tek’s storage and services are very much linked, driving a business mix that is close to 50-50. “We’re often called on to put together a comprehens­ive preservati­on program that involves digitizing content, storing the digital files in physical form on tape, and then also making other copies that can be uploaded to the cloud or other environmen­ts,” says Sylvester.

He described the company’s “high-touch service,” so that customers have both visibility into their inventorie­s and access that allows for them to even make same-day decisions if and when commercial opportunit­ies arise quickly.

The final piece of Pro-tek’s work is “about evangelism and continued education,” notes Knapp. While ongoing research from the Image Permanence Institute at Rochester Institute of Technology, and elsewhere, is helping to inform and drive industry standards and best practice guidelines in preservati­on, disseminat­ing that informatio­n more broadly can help achieve important consensus.

People “often know what needs to be done,” says Sylvester. “But if we can give them more ammunition to say there are others taking these steps and having good results, that helps them to build the case that maybe a project that’s been delayed should come off the shelf and get prioritize­d.”

If cinema is to continue offering a living record of our collective memory, it’s those quotidian decisions regarding preservati­on — of both films and all assorted ephemera — that will prove most invaluable in helping to protect a fuller context of modern culture for future generation­s.

‘It’s been really rewarding to do cataloging, restoratio­n and remasterin­g of music videos, concerts and documentar­ies of some of the greatest bands of the last 50 years.’

— Tim Knapp, Pro-tek COO

 ?? ?? Pro-tek collects delicate production materials such as nitrate stock and preserves it for future use, be it for cultural or commercial purposes.
Pro-tek collects delicate production materials such as nitrate stock and preserves it for future use, be it for cultural or commercial purposes.
 ?? ?? Clockwise from top left: Among the films restored by Pro-tek are “A Place in the Sun,” starring Elizabeth Taylor and Montgomery Clift; “Roman Holiday,” with Audrey Hepburn; and “The Godfather,” starring Marlon Brando.
Clockwise from top left: Among the films restored by Pro-tek are “A Place in the Sun,” starring Elizabeth Taylor and Montgomery Clift; “Roman Holiday,” with Audrey Hepburn; and “The Godfather,” starring Marlon Brando.
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 ?? ?? One of Pro-tek’s technician­s unspools a film negative for inspection.
One of Pro-tek’s technician­s unspools a film negative for inspection.

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