I AM WOMAN

THE WORLD’S MOST LUXURIOUS WATCH BRANDS MAKE A SERIOUS WRIST-PLAY FOR THE LADIES. BY ALDOUS TUCK .

The world’s most luxurious watch brands make a serious wrist-play for the ladies.

A strong trend at this year’s Swiss watch fairs was a renewed emphasis on women’s pieces. While new ladies’ timepieces and collections are well-represented annually at Geneva and Basel, the 2017 difference is that the industry let its female clientele know loud and clear that they were top of mind: stunning new additions to collections that beforehand had a decidedly masculine flair; the incorporation of non-traditional materials into feminine designs; the expansion in categories such as smart watches, world timers, and sports watches, often considered the domain of men. This year, watchmakers are right on time with what women want. For more watch features and expanded coverage go to vegasmagazine .com/watches-and-jewelry

THE INDUSTRY LET ITS FEMALE CLIENTELE KNOW LOUD AND CLEAR THAT THEY WERE TOP OF MIND.