Maison ARTC, MOROCCO
Maison ARTC is the five-year-old brainchild of Israeli Moroccan designer Artsi Ifrach, who works as sustainably as he can from his Marrakech atelier, morphing together his vast collection of 19th-century antique clothing with local textiles, like handwoven handira blankets from the Atlas Mountains. The as he can is crucial here: “Sustainability and industry, production, fast fashion—none of these are sustainable, unless you do haute couture,” Ifrach says. His solution: collectible one-off pieces designed to keep the past alive in the present.